How It Works
The process is straightforward:- You add your ISRC code to your release (either during creation or anytime before release day).
- Release day arrives and your music goes live on streaming platforms.
- Fanaura searches the Odesli (song.link) API using your ISRC to find matching tracks across all platforms.
- Links are populated automatically on your smart link page.
- Your page converts from “Pre-Save” buttons to “Stream Now” buttons with the correct platform links.
Platforms Searched
Fanaura searches for your track across all major streaming platforms:| Platform | Type | Notes |
|---|---|---|
| Spotify | Streaming | The most-used platform globally |
| Apple Music | Streaming | Strong in iOS/Apple ecosystem |
| YouTube Music | Streaming | Tied to YouTube, massive reach |
| Amazon Music | Streaming | Popular with Prime subscribers |
| Deezer | Streaming | Popular in Europe, Brazil, and Africa |
| Tidal | Streaming | High-fidelity audio, popular with audiophiles |
| Pandora | Streaming/Radio | Popular in the US |
| SoundCloud | Streaming | Strong indie/electronic community |
| Audiomack | Streaming | Growing platform, strong in hip-hop and Africa |
| iTunes Store | Purchase | For fans who buy music digitally |
| YouTube | Video | Music videos and audio uploads |
The ISRC Is the Key
The entire system relies on your ISRC (International Standard Recording Code). Here is why:- Every recording in the world has a unique ISRC.
- When your distributor delivers your track to Spotify, Apple Music, etc., the ISRC travels with it.
- The Odesli API maintains a massive database that maps ISRCs to platform-specific URLs.
- Fanaura queries Odesli with your ISRC and gets back URLs for every platform that has your track.
Tip: Add your ISRC as soon as your distributor assigns it. Do not wait until release day. Having it in the system early means zero stress on launch day.For a full explanation of ISRCs, see ISRC and UPC Explained.
Automatic Page Conversion
On release day, your smart link page undergoes an automatic transformation:Before Release Day
- Page shows your artwork, song title, and artist name.
- Buttons say “Pre-Save on Spotify”, “Pre-Save on Apple Music”, etc.
- Clicking a button triggers the pre-save OAuth flow.
After Release Day
- Page still shows your artwork, song title, and artist name.
- Buttons change to “Stream on Spotify”, “Listen on Apple Music”, “Play on YouTube Music”, etc.
- Clicking a button takes the fan directly to your track on that platform.
- Additional platforms appear as links are discovered (Deezer, Tidal, Pandora, etc.).
What If Links Are Not Found Immediately?
Sometimes a track goes live on platforms at slightly different times. Spotify might have it at midnight, but Apple Music might take a few hours. Here is what to know:- Fanaura checks periodically. If a link is not found on the first search, Fanaura will check again later.
- Links populate as they are found. Your smart link page updates dynamically. If Spotify is found first, that button appears immediately. Apple Music gets added when it is found.
- Most links are found within hours. For major distributors (DistroKid, TuneCore, CD Baby), links typically appear within 1-6 hours of release.
Tip: If it has been more than 24 hours and links are still missing, check that your ISRC is correct. A typo means the system is searching for the wrong track.
Manual Override
You always have full control over your streaming links. Automatic fetching is a convenience, not a requirement.Adding Links Manually
From your release’s management page:- Navigate to Assets > Music and click on your release.
- Scroll to the Streaming Links section.
- You will see a list of platforms, each with a URL input field.
- Paste the direct link to your track on each platform.
- Enable or disable individual platform links using the toggle next to each one.
When to Add Links Manually
- You do not have an ISRC. Manual links are the way to go.
- A platform is not supported by Odesli. Some smaller or newer platforms may not be in the Odesli database.
- You want to link to a specific version. Maybe you want to link to the music video on YouTube instead of the audio-only upload.
- You want to add custom links. Fanaura supports adding custom links beyond the standard streaming platforms — link to your merch store, your Patreon, a behind-the-scenes video, or anything else.
Overriding Auto-Fetched Links
If Fanaura auto-fetched a link but you want to use a different URL:- Go to the platform’s link field on your release management page.
- Replace the auto-fetched URL with your preferred URL.
- The change saves automatically.
Custom Links
Beyond the standard streaming platforms, you can add custom links to your smart link page. These appear alongside your streaming buttons and can link to anything:- A music video on YouTube
- A behind-the-scenes video
- A TikTok post
- Your Patreon or membership page
- A merch bundle
- A lyric video
- An interview or press feature
- A custom label (what the button says)
- A URL (where it goes)
- An auto-detected favicon (Fanaura pulls the website’s icon automatically)
- A display order (drag to reorder)
- An enable/disable toggle
Link Click Tracking
Every click on a streaming link is tracked and attributed. Here is what Fanaura records:- Which platform was clicked (Spotify, Apple Music, etc.)
- When the click happened (timestamp)
- Who clicked it (if the fan is identified via email, phone, or prior interaction)
- Where they came from (referral source, if available)
- Which platforms your fans prefer
- How many fans are actually clicking through to stream
- The effectiveness of your promotional efforts
Tip: If 80% of your clicks go to Spotify and only 5% to Tidal, that tells you where to focus your attention. Use platform breakdown data to make smart decisions about where to invest your promotion time.
Button Actions
For each streaming platform link, you can configure the button action — what the button says. Options include:- Stream — “Stream on Spotify”
- Listen — “Listen on Apple Music”
- Pre-Save — “Pre-Save on Spotify” (before release)
- Buy — “Buy on iTunes”
- Watch — “Watch on YouTube”
- Download — “Download on Audiomack”
Reordering Links
You can reorder your streaming links to prioritize the platforms you care about most:- Go to your release management page.
- In the Streaming Links section, grab the drag handle next to any platform.
- Drag it up or down to reorder.
- The order saves automatically.
Common Questions
Why are no links appearing on my release page?
Check these things in order:- Is your ISRC entered correctly? Go to your release page and verify the ISRC. A single wrong character means the search will fail.
- Has your release date passed? Links are only fetched on or after your release date.
- Is your music actually live on platforms? Log into Spotify/Apple Music and search for your track. If it is not there yet, the link fetch cannot find it either.
- Have you waited long enough? Some platforms take a few hours to index new releases. Wait 6-12 hours before troubleshooting.
Can I add links for a release that is not out yet?
Yes. You can manually add links at any time. For example, if you have a Spotify pre-save URL, you can add that as the Spotify link before release day.Do link clicks cost me anything?
No. Link tracking is included in your Fanaura plan. Click as much as you want.Can fans see which platforms I have linked?
Yes. Fans see a button for every enabled platform link on your smart link page. If you only have Spotify and Apple Music links, those are the only two buttons shown.Next Steps
- Music Analytics — Understand your pre-save and streaming analytics
- Managing Releases — Edit links, artwork, and dates after creation
- ISRC and UPC Explained — Everything about the codes that power link fetching