What You’ll See on the Blasts Page
The Blasts page has two modes, and you can switch between them with the tabs at the top:Inbox
The Inbox is your unified conversation view. Every SMS thread and Instagram DM conversation with your fans lives here, grouped by fan. You can:- Browse all conversations across SMS and Instagram DM in one place
- Search for a specific fan by name or phone number
- Read full thread history — see every message you’ve sent and received
- Reply directly to fans from within the inbox
- See timestamps and delivery status on every message
Blasts
The Blasts tab shows your campaign history — every broadcast you’ve ever sent. Each campaign card displays:- Campaign name and type (Email or SMS)
- Date sent
- Audience size (how many fans received it)
- Key stats (open rate, click rate, delivery rate)
- Status (Sent, Scheduled, Draft)
Blast Types
Fanaura supports two blast channels:Email Blasts
Rich, beautifully designed emails with artwork, tour dates, links, and more. Perfect for:- Album and single announcements
- Tour date reveals
- Merch launches
- Monthly newsletters
- Fan exclusives and early access
SMS Blasts
Short, punchy text messages that land directly on your fan’s phone. Perfect for:- Last-minute show announcements
- Flash merch sales
- Presave reminders on release week
- Personal “thank you” messages
- Time-sensitive drops
When to Use Blasts vs Flows
This is one of the most common questions, and the answer is simple:| Scenario | Use a Blast | Use a Flow |
|---|---|---|
| New album announcement | Yes | — |
| Tour dates just dropped | Yes | — |
| Flash merch sale (48 hours) | Yes | — |
| Welcome message when a fan signs up | — | Yes |
| Presave reminder sequence (3 emails) | — | Yes |
| Thank-you after someone buys merch | — | Yes |
| Monthly newsletter | Yes | — |
| Drip campaign for new fans | — | Yes |
Key Features
Audience Targeting
Don’t blast everyone every time. Target the fans who actually care:- All fans — your entire audience
- Fan lists — curated groups you’ve created
- Location filters — fans in specific cities, states, or countries
- VIP tiers — Diamond, Gold, Silver, Bronze fans
- Engagement filters — fans who opened your last email, clicked a link, etc.
- Activity filters — fans who presaved, bought merch, RSVPed to a show
Scheduling
Send your blast right now, or schedule it for the perfect moment:- Send now — goes out immediately
- Schedule — pick a date and time
- Timezone options — send at the fan’s local time (so everyone gets it at 10 AM their time) or your timezone
Merge Tags
Personalize every message with dynamic content:{fan_first_name}— the fan’s first name{artist_name}— your artist name{latest_title}— your most recent release title
Analytics
After every blast, you get a full breakdown of how it performed. See open rates, click rates, delivery stats, and per-recipient tracking. More on this in the Blast Analytics guide.Getting Started
Ready to send your first blast? Here’s where to go next:- Sending an Email Blast — step-by-step guide to building and sending a beautiful email
- Sending an SMS Blast — step-by-step guide to sending a text message campaign
- Blast Analytics — understanding your campaign performance
Tips
- Don’t over-blast. Respect your fans’ attention. One or two blasts per week is a good cadence. Save SMS for the moments that really matter.
- Segment your audience. A merch sale blast performs better when sent to fans who’ve bought merch before. Use your filters.
- A/B test subject lines. Try different subject lines on small groups before sending to your full list.
- Check your preview. Always send yourself a test email before blasting your entire fanbase. Typos in a blast to 10,000 fans are not fun.
- Use blasts and flows together. Send a blast announcing your new single, and set up a flow that follows up with fans who presaved. They work best as a team.