What Is a Presave?
When a fan “presaves” your song, they’re authorizing their streaming platform (Spotify, Apple Music, etc.) to automatically add the song to their library on release day. It’s like a pre-order, but for streaming. Why presaves matter:- Day-one streams — every presave becomes an automatic stream on release day
- Algorithm signals — a surge of day-one activity signals to Spotify and Apple Music that your release is worth promoting
- Fan data — every presave captures a real fan contact with consent
- Engagement measurement — presave counts tell you how much anticipation exists for your release
- Campaign targeting — presavers are your most engaged fans for this release cycle
The Presave Page URL
Your presave page lives at:midnight-drive), and you can customize it if you want something different.
What Fans See
When a fan clicks your presave link, here’s their experience:1. Data Wrapper (First Visit Only)
If it’s the fan’s first time visiting any of your smart links, they’ll see the data wrapper screen:- Your artist name and avatar
- A brief message explaining they’re about to access your content
- Email field — required
- Phone number field — optional
- Consent checkboxes:
- “I agree to receive email updates” (email opt-in)
- “I agree to receive SMS updates” (SMS opt-in)
- “I agree to the Terms of Service and Privacy Policy”
- A submit button
2. The Presave Page
After the data wrapper (or immediately if they’re a returning fan), they see the presave page: Layout:- Album artwork — large, beautiful display of your cover art. This is the centerpiece of the page.
- Song title — prominently displayed below the artwork
- Artist name — your name (or “Artist Name feat. Collaborator”)
- Release date — “Drops March 28, 2027” or similar countdown
- Platform buttons — one for each platform you’ve enabled:
- “Pre-Save on Spotify” (with Spotify icon)
- “Pre-Save on Apple Music” (with Apple Music icon)
- “Pre-Save on YouTube Music” (with YouTube icon)
- Additional platforms as configured
3. Platform Authorization
When a fan clicks a platform button, different things happen depending on the platform: Spotify (OAuth):- Fan clicks “Pre-Save on Spotify”
- They’re redirected to Spotify’s login page
- They authorize Fanaura to add songs to their library
- They’re redirected back to your presave page with a success confirmation
- On release day, the song is automatically saved to their Spotify library
- Fan clicks “Pre-Save on Apple Music”
- They authorize the add-to-library action
- The song is queued for automatic addition on release day
- YouTube Music, Amazon Music, Deezer, and Tidal have similar flows with their respective authorization screens
4. Confirmation
After completing a presave, the fan sees:- A success message (“You’re all set! ‘Midnight Drive’ will be saved to your Spotify library on March 28.”)
- Option to presave on additional platforms
- Share buttons to spread the word
Fan Data Captured
Every presave interaction captures rich data:| Data Point | How It’s Captured |
|---|---|
| Entered in the data wrapper | |
| Phone number | Entered in the data wrapper (optional) |
| First name | Entered in the data wrapper (if requested) |
| Last name | Entered in the data wrapper (if requested) |
| Platform preference | Which platform they presaved on |
| Location | Auto-detected from IP (city, state, country) |
| Email opt-in | Consent checkbox |
| SMS opt-in | Consent checkbox |
| Consent timestamp | Exact time consent was given |
| Presave timestamp | Exact time the presave occurred |
| Referral source | UTM parameters if present |
Mobile Optimization
Over 80% of presave traffic comes from mobile devices (fans clicking links in Instagram stories, TikTok bios, Twitter posts, etc.). Fanaura’s presave pages are designed mobile-first:- Large artwork — looks stunning on phone screens
- Big, tappable buttons — easy to hit with a thumb
- Single-column layout — no zooming or horizontal scrolling
- Fast load times — optimized images and minimal code
- OAuth redirects — seamless on mobile browsers
- Platform app detection — when possible, opens the platform’s app directly
What Happens After Presaving
Once a fan presaves, several things happen automatically:1. Fan Added to Database
The fan appears in your Fans page with:- Contact info (email, phone)
- Location data
- Platform preference
- Presave record linked to the specific release
- VIP tier (calculated based on engagement)
2. Flow Triggers Activate
If you’ve set up a presave flow in the Flow Builder (e.g., “When someone presaves ‘Midnight Drive,’ send a thank-you email”), it triggers immediately. Common presave flow actions:- Send a thank-you email with exclusive content
- Send an SMS with a personal message
- Add the fan to a “Presavers” list
- Send a reminder on release day
3. Presave Count Updates
Your release dashboard shows real-time presave counts. Watch the number climb as you promote the link.4. Automatic Conversion on Release Day
On release day (at midnight), the presave page automatically converts to a stream page. No action needed from you. Fans who visit the link after release day see streaming buttons instead of presave buttons. More on this in the Stream Pages guide.Spotify OAuth: The Details
Spotify presaves use OAuth, which deserves a closer look because it’s the most popular platform for presaves.What OAuth Means
OAuth (Open Authorization) is a secure protocol that lets fans authorize Fanaura to perform a specific action (saving a song) on their Spotify account — without sharing their Spotify password.The Flow
- Fan clicks “Pre-Save on Spotify”
- Redirected to
accounts.spotify.com(Spotify’s official login) - Fan logs in to Spotify (if not already logged in)
- Spotify shows: “Fanaura wants to: Save songs to your library”
- Fan clicks “Agree”
- Spotify sends an authorization token back to Fanaura
- Fan is redirected back to your presave page
- On release day, Fanaura uses that token to save the song to the fan’s library
What Fans Should Know
Some fans might be hesitant about authorizing a third-party app. Here’s what you can tell them:- Fanaura only requests permission to save songs to their library — nothing else
- Fanaura cannot access their Spotify password
- They can revoke access at any time from their Spotify settings
- The authorization is used solely for the presave action
Best Practices for Presave Pages
- Share the link everywhere. Instagram stories, TikTok bio, Twitter posts, YouTube descriptions, email signatures, live show screens — the more places, the more presaves.
- Create urgency. “Presave by Friday to get an exclusive bonus track” drives more action than just “Presave my new single.”
- Use high-quality artwork. Your cover art is the visual centerpiece. Make it eye-catching and representative of the music.
- Open presaves 2-4 weeks before release. This gives you enough time to promote without losing momentum.
- Set up a presave flow. Automate a thank-you message that goes out immediately after someone presaves. This turns a one-time interaction into the start of a relationship.
- Track your presave rate. Compare presave counts to previous releases. Growing presave numbers mean your fanbase is expanding and engaged.
- Share your presave count. Fans love seeing momentum. “We just hit 1,000 presaves — let’s get to 2,000!” creates a community goal.