How Progress Is Calculated
Your launch progress percentage is calculated based on a combination of dates and fan activity data. The system uses your key dates (announcement, presave/presale, release/onsale) to map out the timeline and determine where you are.Date-Based Progress (When Dates Are Set)
If you have set your launch dates, Fanaura calculates progress based on the current date relative to your milestones:Pre-Release / Pre-Sale Phase: 0% to 50%
This phase spans from your announcement date to the day before your release or on-sale date.- Day of announcement: 0%
- Midpoint of the pre-release window: 25%
- Day before release: 50%
Release / On-Sale Day: 60%
Release day is a significant milestone, so the progress bar jumps to 60% to mark the moment. This visual bump makes it immediately obvious that you have hit the big day.Post-Release / Post-Sale Phase: 75% to 100%
After release, progress continues advancing based on time elapsed, up to a maximum of 30 days:- Day after release: 75%
- 15 days after release: ~87%
- 30 days after release: 100%
Fan-Based Progress (When No Dates Are Set)
If you have not set dates for your launch, Fanaura falls back to calculating progress from fan completion data:- 0% enrolled: 0% progress
- Some fans enrolled, most still active: Progress scales with the ratio of completed fans to total enrolled fans
- All enrolled fans completed: 100% progress
The Progress Bar
The progress bar appears in two places:- Launch card on the Launches page — a compact bar showing overall completion
- Launch detail page header — a larger, more detailed bar with milestone markers
Milestone Markers
On the launch detail page, the progress bar includes small markers at key dates:- Announcement date marker — Shows when the campaign was first announced
- Presave / Presale date marker — Shows when the presave or presale link went live
- Release / On-Sale date marker — Shows the big day
Color Coding
The progress bar fill color reflects the current stage:- Purple fill: You are in the Pre-Release / Pre-Sale phase
- Orange fill: You are in the Release / On-Sale phase (or on release day)
- Pink fill: You are in the Post-Release / Post-Sale phase
Stats Tracked
Below the progress bar on the launch detail page, you will find real-time stats:Total Fans Entered
The total number of unique fans who have been enrolled in any flow within this launch. A fan enrolled in multiple flows is counted once.Fans Active
The number of fans currently in the middle of a flow — they have been enrolled and are progressing through actions, delays, and conditions, but have not yet reached the end.Fans Completed
The number of fans who have reached the end of at least one flow in this launch. This means they received all the messages and completed all the actions in that flow.Flow Count
The total number of flows attached to this launch across all cycle stages.Active Flow Count
How many of those flows currently have their is_active toggle turned on and are actively executing.Completion Rate
The percentage of enrolled fans who have completed at least one flow. Calculated as:Reading the Timeline
Putting it all together, here is how to read your launch progress:| Progress | What It Means |
|---|---|
| 0-10% | Campaign just started, early Pre-Release phase |
| 10-25% | Building momentum, fans are presaving or signing up |
| 25-50% | Deep in Pre-Release, anticipation is at its peak |
| 60% | Release day — the big moment |
| 75% | First week of Post-Release, riding the wave |
| 87% | Two weeks out, sustained engagement flows are doing their work |
| 100% | Campaign complete, 30+ days since release |
Updating Progress
Progress recalculates automatically based on:- Date changes: If you update your release date, the progress bar adjusts immediately
- Fan activity: As fans enroll and complete flows, the stats update in real time
- Stage transitions: When you cross from one stage to the next, the progress bar and color update
Tips and Best Practices
- Set dates as early as possible: Date-based progress gives you the most accurate and useful tracking
- Watch your completion rate: If it drops below 70%, investigate your flows for issues (broken conditions, expired Instagram windows, undelivered SMS)
- Use Post-Release flows: Many launches stall at 60% because there are no Post-Release flows. Build them out to push toward 100%
- Compare across launches: Your completed launches show final stats, giving you benchmarks for future campaigns
- Do not stress about hitting 100%: Some launches naturally wind down before the 30-day Post-Release window closes, and that is perfectly fine