What Are Extras?
Think of Extras as special content and experiences you create for your fans. While music releases and tours follow predictable formats, Extras are flexible — you define what they are, how they work, and what fans can do with them. Every Extra you create gets:- A smart link page fans can visit
- Analytics tracking views, clicks, and interactions
- Flow Builder integration so you can automate messages based on fan interactions
- Visibility controls for your smart link page
- A cover image and description to present to fans
Extra Types
Fanaura supports eight types of Extras, each designed for a specific use case:Giveaway
Create contests and sweepstakes where fans sign up for a chance to win something. This is one of the most popular Extra types for growing your fan database. Common uses:- “Win VIP Tickets to My Show”
- “Win a Signed Vinyl”
- “Win a Merch Bundle + Backstage Meet & Greet”
Meetup
In-person fan events that are not formal concerts — vinyl signings, fan meetups, listening parties, in-store appearances, and community gatherings. Common uses:- “Nashville Vinyl Signing at Grimey’s”
- “Fan Meetup — Central Park, NYC”
- “Album Listening Party at Third Man Records”
VIP Access
Exclusive access experiences — backstage passes, early entry, meet & greets, and premium experiences tied to shows or special events. Common uses:- “Backstage VIP Pass — LA Show”
- “Early Entry + Soundcheck Experience”
- “Private Acoustic Performance — 50 Fans Only”
Q&A / Call
Interactive sessions where fans get to talk with you directly — Zoom calls, FaceTime sessions, Instagram Lives with Q&A, or group video calls. Common uses:- “Fan Q&A — Ask Me Anything”
- “1-on-1 FaceTime with a Fan”
- “Zoom Listening Party for the New Album”
Live Stream
Scheduled live broadcasts on Instagram Live, TikTok Live, YouTube Live, or any other streaming platform. Create an Extra to promote the stream, capture RSVP information, and notify fans when you go live. Common uses:- “Album Listening Party — IG Live”
- “Songwriting Session — YouTube Live”
- “Behind the Scenes Tour Rehearsal — TikTok Live”
Music Video
Link an official music video to your catalog. Music videos can be connected to a specific track in your library via ISRC lookup, creating a relationship between the audio release and the visual. Common uses:- “Blinding Lights Official Music Video”
- “Summer Tour Recap Video”
- “Acoustic Performance Video”
Lyric Video
Similar to music videos but specifically for lyric videos. These can also be linked to tracks in your library. Common uses:- “Midnight Drive Official Lyric Video”
- “New Single Lyric Video — Out Now”
Custom
A catch-all type for anything that does not fit the categories above. You define what it is, how it looks, and what the call-to-action does. Common uses:- “Exclusive Fan Club Content”
- “Unreleased Demo — Fans Only”
- “Photo Gallery — Tour Behind the Scenes”
- “Fan Art Contest”
- “Holiday Surprise for Fans”
Adding an Extra
Step 1: Open the Add Extra Wizard
- Navigate to Assets from the sidebar.
- Click the Extras tab.
- Click the ”+ Add Extra” button.
Step 2: Choose the Type
The first screen shows all eight Extra types as cards with icons, names, and short descriptions. Click the type that matches what you are creating. Each type has:- A unique icon and color gradient
- A label (Giveaway, Meetup, VIP Access, etc.)
- A description explaining when to use it
- Placeholder text that adjusts to the selected type
Step 3: Enter Details
After selecting the type, you fill in the details:Title (Required)
A clear, compelling title for your Extra. The placeholder text adapts to the type you selected:- Giveaway: “e.g., Win VIP Tickets to My Show”
- Meetup: “e.g., Nashville Vinyl Signing”
- VIP: “e.g., Backstage VIP Pass — LA Show”
- Q&A: “e.g., Fan Q&A — Ask Me Anything”
Description
A detailed description of what this Extra is about. Tell fans what to expect, what is included, and why they should care. The placeholder text also adapts by type:- Giveaway: “Tell fans what they could win and how to enter…”
- VIP: “What does VIP include? Early entry, meet & greet, merch…”
Cover Image
Upload a cover image or promotional graphic. This appears as the hero image on your Extra’s smart link page. Drag and drop or click to upload.Primary URL (For Videos and Livestreams)
For music videos, lyric videos, and livestreams, enter the URL of the content:- YouTube video URL (for music/lyric videos — Fanaura embeds the player)
- Instagram Live URL
- TikTok Live URL
- Any other platform URL
Scheduled Date and Time
For time-based Extras (livestreams, meetups, Q&A sessions), set when the event happens. This is displayed on the smart link page so fans know when to show up.Custom CTA
Set a custom call-to-action button:- CTA Text: What the button says (e.g., “Join Now”, “Enter Giveaway”, “RSVP”, “Watch Now”, “Learn More”)
- CTA URL: Where the button links to (optional — can link to an external page or keep fans on Fanaura)
Step 4: Track Linking (For Videos)
For music videos and lyric videos, you can link the video to a track in your library:- A track selector appears showing your music releases.
- Search by title or browse your library.
- Select the track this video belongs to.
- The video is linked to the track via your ISRC.
Step 5: Review and Create
Review your details and click “Create Extra” to save. Fanaura generates a smart link and builds the fan-facing page.Managing Extras
After creation, click on any Extra from the Assets > Extras tab to open its management page.Edit Details
Update the title, description, cover image, URL, scheduled date, CTA text, or CTA URL at any time. Changes are reflected on the smart link page immediately.Status Management
Set the status of your Extra:- Draft: Not visible to fans. Use this while you are still setting things up.
- Active: Live and visible. Fans can interact with it.
- Archived: No longer active but data is retained.
Visibility Toggle
Like all asset types, Extras have a visibility toggle that controls whether they appear on your public smart link page. Toggle it on or off from the Extras list or from the Extra’s management page.Fan Interactions
Depending on the Extra type, fans can interact in different ways:Joinable Extras
These types allow fans to join or sign up:- Giveaway — Fans enter the giveaway
- Meetup — Fans RSVP to attend
- VIP Access — Fans sign up for the experience
- Q&A / Call — Fans register to participate
View-Only Extras
These types are primarily for viewing:- Music Video — Fans watch the embedded video
- Lyric Video — Fans watch the embedded video
- Livestream — Fans get information about the stream (platform, time, link)
- Custom — Depends on your configuration
Analytics
Every Extra tracks:- Total views — How many times the smart link page was visited
- Total clicks — How many times the CTA button was clicked
- Total interactions — Combined engagement metric
- Member count — For joinable types, how many fans signed up
Flow Builder Integration
Extras are deeply integrated with Fanaura’s Flow Builder, giving you powerful automation capabilities:Triggers
Use fan interactions with Extras as triggers for automated flows:- “Fan Joins Extra” — Fires when a fan joins a giveaway, meetup, VIP, or Q&A. Use this to send a confirmation message, add them to a specific segment, or trigger a follow-up sequence.
Actions
Use Extras as actions within your flows:- “Invite to Extra” — Send a fan an invitation to join a specific Extra. Great for targeted campaigns where you want to invite specific fan segments to exclusive experiences.
Example Flows
Giveaway Welcome Flow:- Trigger: Fan joins “Win VIP Tickets” giveaway
- Action: Send SMS — “You’re entered! We’ll announce the winner on Friday. Good luck!”
- Delay: Wait until Friday
- Action: Send SMS to winner — “Congratulations! You won VIP tickets!”
- Trigger: Fan pre-saves new single
- Action: Invite to “Backstage VIP Pass” Extra
- Trigger: Fan joins VIP Extra
- Action: Send email with VIP details and instructions
- Trigger: Fan joins “Nashville Vinyl Signing” meetup
- Delay: Wait until 24 hours before event
- Action: Send SMS — “See you tomorrow at Grimey’s! Doors open at 2pm.”
Smart Link Integration
Extras appear on your public artist smart link page in the Extras section. Each Extra shows:- The cover image (or a type-specific icon if no image is uploaded)
- The title
- The type badge (Giveaway, VIP, Meetup, etc.)
- A CTA button with your custom text
Best Practices
Use Giveaways to Grow Your Fan Database
Giveaways are one of the most effective ways to collect fan data. Offer something fans genuinely want (concert tickets, signed merch, exclusive access) and promote the giveaway across all your channels. Every entry adds a new fan to your database.Time Your Extras Strategically
Launch a giveaway alongside a new single to amplify both. Schedule a livestream the night before a tour announcement. Create a meetup Extra when you are in a city for a show. Timing Extras with your release cycle multiplies their impact.Keep It Fresh
Rotate your Extras regularly. Having the same giveaway sitting on your page for months gets stale. Archive completed Extras and replace them with new ones to give fans a reason to keep checking your page.Use Flow Builder Automations
Do not just create Extras — automate the follow-up. Every fan who joins a giveaway, RSVPs to a meetup, or signs up for VIP access should get an immediate confirmation and a series of relevant follow-up messages.Link Videos to Tracks
When you add a music video or lyric video, always link it to the corresponding track in your library. This creates a richer experience on your track’s smart link page and helps fans discover your visual content alongside your audio releases.Common Questions
Can I have multiple active Extras at the same time?
Yes. You can have as many active Extras as you want. Fans see all visible Extras on your smart link page.Can I set a capacity limit for meetups and VIP experiences?
Yes. The capacity field lets you set a maximum number of participants. Once the limit is reached, the Extra stops accepting new sign-ups.Do fans need a Fanaura account to join an Extra?
No. Fans provide their information (email, phone, name) through the data collection form when they interact with the Extra. They do not need a Fanaura account.Can I manually select who gets into a VIP experience?
Yes. The selection type setting lets you choose between first-come-first-served, random selection, or manual approval. For manual approval, you review sign-ups and approve the fans you want to include.Can I use Extras for paid experiences?
Currently, Extras are free to join. If you want to charge for an experience (VIP tickets, paid meetup), use the CTA button to link to an external payment page or ticketing platform.Next Steps
- Assets Overview — Back to the main assets guide
- Adding a Music Release — Set up your music releases
- Creating a Tour — Build your tour
- Connecting Shopify — Sync your merch store