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Extras are the wildcard category in Fanaura. They cover everything that does not fit neatly into Music, Merch, or Tours — music videos, livestreams, giveaways, meetups, VIP experiences, Q&A sessions, and anything else you can imagine. Extras keep your artist page dynamic and give fans more ways to connect with you beyond just listening and buying.

What Are Extras?

Think of Extras as special content and experiences you create for your fans. While music releases and tours follow predictable formats, Extras are flexible — you define what they are, how they work, and what fans can do with them.
Every Extra you create gets:
  • A smart link page fans can visit
  • Analytics tracking views, clicks, and interactions
  • Flow Builder integration so you can automate messages based on fan interactions
  • Visibility controls for your smart link page
  • A cover image and description to present to fans

Extra Types

Fanaura supports eight types of Extras, each designed for a specific use case:

Giveaway

Create contests and sweepstakes where fans sign up for a chance to win something. One of the most popular Extra types for growing your fan database.Examples: “Win VIP Tickets to My Show”, “Win a Signed Vinyl”, “Win a Merch Bundle + Backstage Meet & Greet”

Meetup

In-person fan events — vinyl signings, fan meetups, listening parties, in-store appearances, and community gatherings.Examples: “Nashville Vinyl Signing at Grimey’s”, “Fan Meetup — Central Park, NYC”, “Album Listening Party”

VIP Access

Exclusive access experiences — backstage passes, early entry, meet & greets, and premium experiences tied to shows or special events.Examples: “Backstage VIP Pass — LA Show”, “Early Entry + Soundcheck Experience”, “Private Acoustic Performance — 50 Fans Only”

Q&A / Call

Interactive sessions where fans get to talk with you directly — Zoom calls, FaceTime sessions, Instagram Lives with Q&A, or group video calls.Examples: “Fan Q&A — Ask Me Anything”, “1-on-1 FaceTime with a Fan”, “Zoom Listening Party”

Live Stream

Scheduled live broadcasts on Instagram Live, TikTok Live, YouTube Live, or any other streaming platform. Capture RSVPs and notify fans when you go live.Examples: “Album Listening Party — IG Live”, “Songwriting Session — YouTube Live”, “Behind the Scenes Tour Rehearsal”

Music Video

Link an official music video to your catalog. Music videos can be connected to a specific track via ISRC lookup.Examples: “Blinding Lights Official Music Video”, “Summer Tour Recap Video”, “Acoustic Performance Video”

Lyric Video

Similar to music videos but specifically for lyric videos. These can also be linked to tracks in your library.Examples: “Midnight Drive Official Lyric Video”, “New Single Lyric Video — Out Now”

Custom

A catch-all type for anything that does not fit the categories above. You define what it is, how it looks, and what the CTA does.Examples: “Exclusive Fan Club Content”, “Unreleased Demo — Fans Only”, “Photo Gallery — Tour Behind the Scenes”

Adding an Extra

1

Open the Add Extra Wizard

Navigate to Assets from the sidebar, click the Extras tab, and click the ”+ Add Extra” button.
2

Choose the Type

The first screen shows all eight Extra types as cards with icons, names, and short descriptions. Click the type that matches what you are creating. Each type has a unique icon, color gradient, label, and description with placeholder text that adjusts to the selected type.
3

Enter Details

Fill in the details for your Extra:
  • Title (Required) — A clear, compelling title. Placeholder text adapts to the type you selected.
  • Description — Tell fans what to expect, what is included, and why they should care.
  • Cover Image — Upload a cover image or promotional graphic (drag and drop or click to upload).
  • Primary URL — For videos and livestreams, enter the URL of the content (YouTube, Instagram Live, TikTok Live, etc.).
  • Scheduled Date and Time — For time-based Extras (livestreams, meetups, Q&A sessions).
  • Custom CTA — Set the button text (e.g., “Join Now”, “Enter Giveaway”, “Watch Now”) and optional URL.
4

Track Linking (For Videos)

For music videos and lyric videos, you can link the video to a track in your library. Search by title or browse your library, then select the track. The video is linked via your ISRC, creating a relationship between audio and visual.
5

Review and Create

Review your details and click “Create Extra” to save. Fanaura generates a smart link and builds the fan-facing page.
For giveaways, use a compelling prize that fans genuinely want. “Win VIP Tickets” converts better than “Enter Our Giveaway.”

Managing Extras

After creation, click on any Extra from the Assets > Extras tab to open its management page.

Edit Details

Update the title, description, cover image, URL, scheduled date, CTA text, or CTA URL at any time. Changes are reflected on the smart link page immediately.

Status Management

Set the status of your Extra:
StatusMeaning
DraftNot visible to fans. Use this while you are still setting things up.
ActiveLive and visible. Fans can interact with it.
ArchivedNo longer active but data is retained.

Visibility Toggle

Like all asset types, Extras have a visibility toggle that controls whether they appear on your public smart link page. Toggle it on or off from the Extras list or from the Extra’s management page.

Fan Interactions

Depending on the Extra type, fans can interact in different ways:
These types allow fans to join or sign up:
  • Giveaway — Fans enter the giveaway
  • Meetup — Fans RSVP to attend
  • VIP Access — Fans sign up for the experience
  • Q&A / Call — Fans register to participate
When a fan joins, their information is captured in your fan database with the Extra tagged to their profile. You can see the member count (how many fans have joined) on the Extra’s management page.

Analytics

Every Extra tracks:
  • Total views — How many times the smart link page was visited
  • Total clicks — How many times the CTA button was clicked
  • Total interactions — Combined engagement metric
  • Member count — For joinable types, how many fans signed up

Flow Builder Integration

Extras are deeply integrated with Fanaura’s Flow Builder, giving you powerful automation capabilities.

Triggers

Use fan interactions with Extras as triggers for automated flows:
  • “Fan Joins Extra” — Fires when a fan joins a giveaway, meetup, VIP, or Q&A. Use this to send a confirmation message, add them to a specific segment, or trigger a follow-up sequence.

Actions

Use Extras as actions within your flows:
  • “Invite to Extra” — Send a fan an invitation to join a specific Extra. Great for targeted campaigns where you want to invite specific fan segments to exclusive experiences.

Example Flows

  1. Trigger: Fan joins “Win VIP Tickets” giveaway
  2. Action: Send SMS — “You’re entered! We’ll announce the winner on Friday. Good luck!”
  3. Delay: Wait until Friday
  4. Action: Send SMS to winner — “Congratulations! You won VIP tickets!”
  1. Trigger: Fan pre-saves new single
  2. Action: Invite to “Backstage VIP Pass” Extra
  3. Trigger: Fan joins VIP Extra
  4. Action: Send email with VIP details and instructions
  1. Trigger: Fan joins “Nashville Vinyl Signing” meetup
  2. Delay: Wait until 24 hours before event
  3. Action: Send SMS — “See you tomorrow at Grimey’s! Doors open at 2pm.”

Extras appear on your public artist smart link page in the Extras section. Each Extra shows:
  • The cover image (or a type-specific icon if no image is uploaded)
  • The title
  • The type badge (Giveaway, VIP, Meetup, etc.)
  • A CTA button with your custom text
Fans can browse your Extras alongside your music, tours, and merch, creating a comprehensive view of everything you have to offer.

Best Practices

Use giveaways to grow your fan database. Giveaways are one of the most effective ways to collect fan data. Offer something fans genuinely want (concert tickets, signed merch, exclusive access) and promote the giveaway across all your channels.
Time your extras strategically. Launch a giveaway alongside a new single to amplify both. Schedule a livestream the night before a tour announcement. Create a meetup Extra when you are in a city for a show.
Keep it fresh. Rotate your Extras regularly. Having the same giveaway sitting on your page for months gets stale. Archive completed Extras and replace them with new ones.
Use Flow Builder automations. Every fan who joins a giveaway, RSVPs to a meetup, or signs up for VIP access should get an immediate confirmation and relevant follow-up messages.
Link videos to tracks. When you add a music video or lyric video, always link it to the corresponding track in your library. This creates a richer experience on your track’s smart link page.

Common Questions

Yes. You can have as many active Extras as you want. Fans see all visible Extras on your smart link page.
Yes. The capacity field lets you set a maximum number of participants. Once the limit is reached, the Extra stops accepting new sign-ups.
No. Fans provide their information (email, phone, name) through the data collection form when they interact with the Extra. They do not need a Fanaura account.
Yes. The selection type setting lets you choose between first-come-first-served, random selection, or manual approval. For manual approval, you review sign-ups and approve the fans you want to include.
Currently, Extras are free to join. If you want to charge for an experience (VIP tickets, paid meetup), use the CTA button to link to an external payment page or ticketing platform.

Next Steps

Assets Overview

Back to the main assets guide.

Add a music asset (pre-save)

Ingest a music asset and configure your pre-save campaign.

Creating a Tour

Build your tour.

Connecting Shopify

Sync your merch store.