Every fan in your database has a profile page that tells the full story of their relationship with you. It is the single place where you can see everything a fan has done, every message they have sent, every purchase they have made, and how engaged they are. Think of it as a CRM contact page — but built specifically for music artists and the kind of interactions that matter in your world.Documentation Index
Fetch the complete documentation index at: https://help.fanaura.com/llms.txt
Use this file to discover all available pages before exploring further.
Opening a Fan Profile
There are two ways to get to a fan profile:Profile Header
At the top of every fan profile, you will see the key identity information at a glance:| Element | Description |
|---|---|
| Fan Name | First and last name. If no name is available, the email or phone number is displayed instead. |
| The fan’s email address with an opt-in status indicator (green check if opted in, gray if not). | |
| Phone | The fan’s phone number, formatted for display, with SMS opt-in status indicator. |
| Location | City, State, Country. Clicking the location opens the Heatmap centered on that fan’s area. |
| VIP Badge | A colored badge showing their current tier (Bronze, Silver, Gold, Platinum, or Diamond). |
| Engagement Score | The fan’s current score from 0 to 100, displayed as a circular progress indicator. |
| Fan Since | The date the fan was first added to your database. |
Profile Tabs
The fan profile is organized into tabs so you can quickly find what you need. Here is what each tab contains.- Info
- Activity Timeline
- Conversations
- Rewards
- Lists
The Info tab shows all of the fan’s contact details, preferences, and metadata.Contact Information:
- Email address (with opt-in status)
- Phone number (with SMS consent status and timestamp)
- Instagram handle (if connected)
- Spotify profile (if connected via pre-save)
- Apple Music profile (if connected via pre-save)
- City
- State / Province
- Country
- Latitude and longitude (used for heatmap placement)
- Email opt-in: Yes/No with timestamp of when consent was given
- SMS opt-in: Yes/No with timestamp of when consent was given
- Opt-out history: If the fan ever opted out and when
- T-shirt size
- Birthday
- Favorite song
- Discovery song (how they first found your music)
- Source (where the fan first came from)
- UTM parameters (if they arrived via a tracked link)
- First touchpoint (the specific smart link, form, or event that captured them)
- Referral source (if they were referred by another fan)
Profile Actions
In the top-right corner of the fan profile, you will find an actions menu (three-dot icon or dropdown) with these options:Edit Profile
Opens the profile in edit mode so you can update any field: Name, Email, Phone, Location (City, State, Country), Custom fields, and Notes. Changes are saved immediately when you click Save.Add to List
Quickly add this fan to one or more lists without navigating to the Lists tab.Send Message
Opens the message composer with this fan pre-selected as the recipient.View on Heatmap
Jumps to the Heatmap view, centered on this fan’s location.Remove Fan
Permanently deletes this fan from your database.How the Engagement Score Works
The engagement score displayed on the profile header is a composite number from 0 to 100 that reflects how active and engaged this fan is with your content. Factors that increase the score:- Opening emails
- Clicking links in emails
- Replying to SMS messages
- Pre-saving releases
- RSVPing to events
- Purchasing merch
- Clicking smart links
- Completing flow steps
- Inactivity over time (scores decay gradually if a fan stops engaging)
- Opting out of channels
The score updates in real-time as new activity comes in. It weighs recent activity more heavily, so a fan who is active right now will have a higher score than one who was active months ago.
Tips & Best Practices
Check profiles before one-on-one outreach
Check profiles before one-on-one outreach
Before you message a fan directly, look at their activity timeline. Referencing something specific (“Hey, thanks for pre-saving the new album!”) makes your message feel personal and genuine.
Use the Rewards tab to surprise superfans
Use the Rewards tab to surprise superfans
When you see a fan about to hit Diamond tier, consider giving them a small token boost to push them over the edge. It is a great excuse to reach out and celebrate with them.
Keep custom fields updated
Keep custom fields updated
If a fan mentions their birthday in a conversation, add it to their profile. These details add up and let you send personalized messages at scale later.
Review the timeline for churn signals
Review the timeline for churn signals
If a previously active fan has gone quiet (no activity in their timeline for months and a declining engagement score), they might need a re-engagement campaign.
Use the Conversations tab for context
Use the Conversations tab for context
Before replying to an SMS or DM, scroll up in the conversation to refresh your memory on what was discussed before.
What’s Next
Fan Directory
Back to the master fan table.
VIP Tiers & Engagement
Understand how scoring and tiers work.
Custom Fields
Add your own data fields to fan profiles.
Fan Lists
Organize fans into targeted segments.

