Your First Presave Campaign

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Why Presaves Matter

• You get their data — email, phone number, Spotify account, and location
• They get reminded — the song automatically saves to their library on release day
• Algorithms notice — a strong presave count signals to Spotify and Apple Music that your release matters
• You build a list — every presaver becomes a fan you can contact directly for future releases, merch drops, and tour announcements

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Step 1: Add a Music Release

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Navigate to Assets

1. Click “Assets” in the sidebar navigation (or go to /assets directly).
2. You will see the Assets page with tabs for Music, Merch, Tours, and Extras.
3. Make sure you are on the Music tab.

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Create a New Music Asset

1. Click the “New Release” button (or the ”+” card if you have no releases yet).
2. A modal will open asking for your release details.

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Fill In the Release Details

3. Click “Create Release” to save your music asset.

Tip: You do not need all streaming links right away. Add your Spotify URI first (it is usually available before release day), and add Apple Music, YouTube, and other links as they go live.

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Step 2: Create a Launch

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Navigate to Launches

1. Click “Launches” in the sidebar navigation.
2. Click the “New Launch” button in the top-right corner.

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Set Up the Launch

1. Select “Music” as the launch type.
2. Choose your music asset from the dropdown (you will see the release you just created).
3. Give it a name (e.g., “Midnight Drive - Presave Campaign”). Fanaura will auto-suggest a name based on the asset.
4. Click “Create Launch”.

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What You Will See on the Launch Detail Page

• Launch header with the title, artwork, and status badge (Active, Draft, etc.)
• Stage badge showing the current stage: Pre-Release (purple), Release (orange), or Post-Release (pink)
• Progress bar with milestone markers (Pre-Save Opens, Release Date, Post-Release)
• Fan counters showing entered, active, and completed fan counts
• Flows section where you can build automation sequences
• Smart Link — your auto-generated presave page URL

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Step 3: Share the Smart Link

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Finding Your Smart Link

fanaura.com/lunawaves/midnight-drive

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What the Smart Link Page Looks Like

• Your artwork displayed prominently
• Track title and artist name
• Presave buttons for Spotify, Apple Music, and other platforms
• Data collection wrapper — a popup or inline form that collects email, phone number, and location before (or after) the presave action
• Your branding — the page uses your artist profile image and name

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Sharing Your Link

• Instagram bio — replace your Linktree with your Fanaura smart link
• Instagram Stories — use the link sticker
• Twitter/X — pin a tweet with the presave link
• TikTok bio — add it to your profile link
• Email signature — include it in every email you send
• Text messages — send it directly to your closest fans
• Discord/Community — post it in your fan community

Tip: The first 48 hours after announcing a presave campaign are the most important. That is when excitement is highest and fans are most likely to take action. Have your smart link ready before you make the announcement.

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Step 4: Watch Fans Roll In

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On Your Dashboard

• Total Fans stat card updates as new fans register
• New Fans shows the count for your selected time range
• Recent Activity feed shows live fan actions (“Sarah J. presaved Midnight Drive”, “Mike R. signed up via SMS”)
• Active Launches widget shows your campaign with a live progress bar

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On the Launch Detail Page

• Fan counters update in real time (entered, active, completed)
• Progress bar advances as milestones are reached
• Flow execution counts show how many fans have gone through your automation sequences

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On the Fans Page

• Name and email
• Phone number (if provided)
• Location (city, state, country)
• Spotify account info
• Which assets they have interacted with
• Full activity timeline

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What Happens Behind the Scenes

1. Fan record created — their email, name, phone, and location are saved to your fan database.
2. Presave recorded — the presave is logged against your music asset with a timestamp and platform.
3. Wrapper data captured — if the fan interacted with the data collection wrapper, their email and phone number opt-ins are recorded.
4. Flow triggers fire — if you have set up flows on this launch, any “on presave” trigger will start executing. For example, a thank-you email, a confirmation SMS, or an Instagram DM welcome message.
5. Analytics update — your dashboard stats, fan growth chart, and geographic heatmap all update in real time.
6. VIP points awarded — if you have enabled the rewards system, the fan earns points for presaving.

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Optional: Add Automation Flows

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Quick Flow Ideas for a Presave Campaign

1. Fan presaves —> Send thank-you email immediately
2. Wait 3 days —> Send Instagram DM with a teaser clip
3. Wait until 1 day before release —> Send SMS reminder: “Tomorrow! Your presave of Midnight Drive goes live.”

1. Release date trigger fires —> Send email blast: “It’s here! Midnight Drive is live.”
2. Include streaming links for every platform
3. Ask fans to add the song to their playlists

1. Wait 7 days after release —> Send email with merch bundle offer
2. Wait 14 days —> Send SMS with behind-the-scenes content
3. Wait 30 days —> Ask fans to share the song with friends

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Best Practices

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Timing

• Announce presaves 2-4 weeks before release for maximum data collection
• Share the link multiple times across different platforms on different days
• Ramp up posting frequency in the final week before release

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Data Collection

• Keep the wrapper simple — ask for email at minimum, phone if you plan to use SMS
• Explain the value — tell fans what they get by signing up (exclusive content, early access, etc.)
• Respect opt-outs — Fanaura tracks opt-in/opt-out status automatically

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Smart Link Tips

• Use a short, memorable URL — your slug + release name makes a clean link
• Test the link yourself before sharing publicly
• Check on mobile — most fans will access it from their phones

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Troubleshooting

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No fans are showing up

• Make sure your smart link is actually being shared (open it in an incognito window to test)
• Check that the wrapper (data collection popup) is enabled in your wrapper settings
• Verify the launch status is “Active” (not “Draft”)

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Fans presaved but no data was captured

• The fan may have skipped the data collection wrapper. If the wrapper is set to trigger on page load, most fans will see it. If it is set to trigger on presave action, it fires after they click the presave button.
• Check Settings to make sure wrapper triggers are enabled

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Smart link shows a 404

• Make sure the launch has an associated music asset
• Verify the launch is not deleted (check the “Deleted” tab on the Launches page)

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Next Steps

• Navigation Guide — Learn the full layout of Fanaura.
• Inviting Your Team — Bring your manager or label into the platform.
• Dashboard Overview — Understand all the data on your dashboard.
• Flow Builder — Build sophisticated multi-step automations.
• Blasts — Send one-time messages to your fan base.