Accessing Your Analytics
There are two ways to view blast analytics:- Campaign History — go to the Blasts page, click the Blasts tab, and you’ll see all your past campaigns with summary stats right on each card
- Campaign Detail — click into any campaign to see the full analytics breakdown
Email Metrics
When you open an email blast’s analytics, here’s what you’ll find:Open Rate
Open Rate
The percentage of recipients who opened your email.
- How it’s tracked: A tiny invisible pixel loads when the email is opened
- Industry average for music: 20-25%
- What good looks like: 30%+ means your subject lines are strong and your fans are engaged
- What needs work: Under 15% suggests your subject lines need improvement or you’re sending too often
Open rate is your first signal of engagement. If fans aren’t opening, nothing else matters — focus on improving subject lines and send timing before worrying about click rates.
Click Rate
Click Rate
The percentage of recipients who clicked at least one link in your email.
- How it’s tracked: All links in your email are wrapped with tracking redirects
- Industry average for music: 2-5%
- What good looks like: 8%+ means your content and calls-to-action are compelling
- What it tells you: This is the metric that matters most — it shows fans taking action, not just glancing
Click rate is the truest measure of your email’s effectiveness. A fan who clicks is a fan who cares enough to take action.
Bounce Rate
Bounce Rate
The percentage of emails that couldn’t be delivered.
- Hard bounce: Email address doesn’t exist (permanently undeliverable)
- Soft bounce: Temporary issue (inbox full, server down)
- Target: Keep this under 2%. If it’s higher, your list needs cleaning
Fanaura auto-cleans your list. After repeated hard bounces, addresses are automatically marked as undeliverable so they don’t hurt your sender reputation.
Unsubscribe Rate
Unsubscribe Rate
The percentage of recipients who clicked the unsubscribe link.
- Industry average: 0.2-0.5%
- What it means: A small unsubscribe rate is normal and healthy. If it spikes above 1%, you may be sending too frequently or your content isn’t resonating.
- What happens: Unsubscribed fans are automatically removed from future email blasts. Their unsubscribe is logged with a timestamp.
Delivery Status Breakdown
A visual breakdown of every email in your blast:| Status | What it means |
|---|---|
| Sent | Email was dispatched from Fanaura’s servers |
| Delivered | Email was accepted by the recipient’s email provider |
| Opened | Recipient opened the email (tracking pixel loaded) |
| Clicked | Recipient clicked at least one link |
| Bounced | Email could not be delivered |
| Failed | Technical error prevented sending |
SMS Metrics
SMS analytics are simpler but equally important:Delivery Rate
The percentage of messages that were confirmed delivered by the carrier.Target a 95%+ delivery rate. Common reasons for non-delivery include invalid phone numbers, carrier filtering, phone turned off, or a number no longer in service.
Status Breakdown
Every SMS in your blast has one of these statuses:| Status | What it means |
|---|---|
| Queued | Message is waiting to be sent in the next batch |
| Sent | Message was dispatched to the carrier network |
| Delivered | Carrier confirmed delivery to the fan’s phone |
| Failed | Message could not be delivered |
Batch Progress
For larger campaigns, you can track batch-by-batch progress:- Which batch is currently sending
- How many messages are in each batch
- Time elapsed and estimated time remaining
- Overall completion percentage
Per-Recipient Tracking
This is where it gets really powerful. Click the Recipients tab in any campaign to see a per-fan breakdown:- Email Per-Recipient Data
- SMS Per-Recipient Data
For each fan who received your email, you can see:
- Name and email — who they are
- Status — delivered, opened, clicked, bounced, or failed
- Open count — how many times they opened the email
- Clicks — which links they clicked (and how many times)
- Open timestamp — when they first opened it
- Click timestamp — when they first clicked
Why Per-Recipient Data Matters
- Fans who opened but didn’t click — they’re interested but need more convincing. Send a follow-up.
- Fans who clicked — they’re highly engaged. Consider adding them to a VIP list.
- Fans who didn’t open — try resending with a different subject line to non-openers.
- Fans who bounced — their contact info may be outdated. Reach out through another channel.
Campaign History
The campaign history on your Blasts page gives you a bird’s-eye view of all your broadcasts:What You See
Each campaign card shows:- Campaign name and type badge (Email or SMS)
- Date sent (or scheduled date for upcoming blasts)
- Audience size — total recipients
- Primary metric — open rate for email, delivery rate for SMS
- Status badge — Sent, Scheduled, Draft, or Sending
Search and Filter
Find specific campaigns quickly:- Search by campaign name or content
- Filter by type — Email only, SMS only, or all
- Filter by date range — this month, last month, custom range
- Sort — by date, audience size, or performance
Comparing Campaigns
Understanding trends across campaigns is key to improving your strategy.Side-by-Side Comparison
Select two or more campaigns to compare:- Open rates across campaigns
- Click rates across campaigns
- Audience size vs engagement
- Best performing subject lines
- Best performing send times
What to Look For
Subject Line Impact
Subject Line Impact
Which subject lines drove the highest open rates? Look for patterns — do questions outperform statements? Does personalization with merge tags make a difference?
Send Time Patterns
Send Time Patterns
Do your fans engage more on certain days or times? Track this across multiple campaigns to find your optimal send window.
Audience Size vs Engagement
Audience Size vs Engagement
Bigger isn’t always better. Targeted campaigns often outperform mass blasts. Compare similar-sized audiences for the most meaningful insights.
Content Type Performance
Content Type Performance
Do tour announcements outperform release announcements? Do merch emails drive more clicks? Understanding what your fans respond to most helps you prioritize.
Understanding Your Numbers
Here’s a quick reference for email metrics in the music industry:| Metric | Below Average | Average | Good | Excellent |
|---|---|---|---|---|
| Open Rate | Under 15% | 20-25% | 25-35% | 35%+ |
| Click Rate | Under 1% | 2-5% | 5-10% | 10%+ |
| Bounce Rate | Over 5% | 2-5% | 1-2% | Under 1% |
| Unsubscribe Rate | Over 1% | 0.3-0.5% | 0.1-0.3% | Under 0.1% |
| Metric | Below Average | Average | Good | Excellent |
|---|---|---|---|---|
| Delivery Rate | Under 90% | 90-95% | 95-98% | 98%+ |
These benchmarks are specific to the music industry. General marketing benchmarks may differ. Use your own campaign history to establish your personal baselines over time.
What Happens Next
Your analytics aren’t just numbers to look at — they should drive your next move:High Open, Low Click?
Your subject line is working but your content or CTA needs to be stronger. Make your buttons bigger, your offer clearer.
Low Open Rate?
Experiment with different subject lines. Try personalization, urgency, or curiosity hooks.
High Unsubscribe Rate?
You might be sending too often, or your content isn’t matching what fans expected when they signed up.
SMS Delivery Dropping?
Clean your list. Some phone numbers go stale over time. Remove consistently failing numbers.
Tips
Check analytics 24 hours after sending. Most opens and clicks happen within the first day. Checking too early gives an incomplete picture.
- Track trends, not just individual campaigns. One blast with a 40% open rate might be an outlier. Look at your average over the last 10 campaigns to understand your true performance.
- Use per-recipient data for retargeting. Create a list of fans who clicked your last email and target them with a follow-up blast or a special offer.
- Compare apples to apples. A blast to 500 VIP fans will always outperform a blast to 10,000 general fans. Compare campaigns with similar audience sizes and compositions.
- Celebrate your wins. When a campaign performs above average, take note of what you did differently. That’s your playbook for next time.