Skip to main content
Merch is a major revenue stream for artists, and connecting your Shopify store to Fanaura unlocks powerful capabilities: product syncing, purchase tracking, fan attribution, and smart links that collect fan data before directing shoppers to your store.

​
What This Integration Does

When you connect Shopify, Fanaura can:
  • Sync your products: Product titles, descriptions, images, prices, variants, and inventory levels are pulled from Shopify into Fanaura.
  • Track purchases: When a fan buys merch, the purchase is attributed to their fan profile in Fanaura.
  • Enable merch smart links: Create landing pages that showcase your merch and collect fan data (email, name, location) before sending fans to Shopify checkout.
  • Feed engagement scoring: Merch purchases contribute to a fan’s engagement score and VIP tier progression.

​
Before You Start

You will need:
  • A Shopify store (any plan — Basic Shopify and up)
  • Products published in your Shopify store
  • Admin access to your Shopify store (or owner permission to install apps)

​
How to Connect Shopify

  1. Go to Integrations in the left sidebar (or Settings > Integrations).
  2. Find the Shopify card.
  3. Click Connect Shopify Store.
  4. Enter your Shopify store URL (e.g., your-store.myshopify.com).
  5. You will be redirected to Shopify to authorize Fanaura.
  6. Review the permissions Fanaura is requesting and click Install App.
  7. You will be redirected back to Fanaura.
  8. Your products begin syncing automatically.
The authorization process uses Shopify’s secure OAuth flow. Fanaura requests only the permissions it needs to read products and process orders.

​
The Fanaura Sales Channel

When you connect Shopify, Fanaura creates a sales channel in your Shopify store. This is important to understand:
  • Only products published to the Fanaura sales channel appear in Fanaura. This gives you control over which products are available for smart links and tracking.
  • To publish products to the Fanaura sales channel:
    1. In your Shopify admin, go to Products.
    2. Click on a product.
    3. In the Sales channels and apps section, check the box for Fanaura.
    4. Save.
If you want all your products available in Fanaura, publish them all to the sales channel. If you only want specific products (like a new album tee), publish just those.
Tip: This is a great way to control what appears on your Fanaura smart links without affecting your main Shopify store.

​
What Syncs

Once connected, the following product data syncs from Shopify to Fanaura:
DataDescription
Product titleThe name of the product
DescriptionProduct description/body
ImagesAll product images
PriceCurrent price (and compare-at price if set)
VariantsSize, color, or other options with individual pricing and inventory
InventoryStock levels for each variant
Product typeCategory or type tag from Shopify
StatusActive, draft, or archived
Syncing happens automatically when you first connect. After that, products update when changes are made in Shopify.

​
Order Tracking

When a fan purchases merch through a Fanaura smart link:
  1. The fan clicks through your smart link to Shopify checkout.
  2. They complete the purchase in Shopify.
  3. Shopify sends an order webhook to Fanaura.
  4. Fanaura attributes the purchase to the fan’s profile.
  5. The purchase appears in the fan’s activity timeline.
  6. The fan earns reward tokens for the purchase (default: 100 tokens).

​
What Gets Tracked

  • Order total
  • Products purchased (title, variant, quantity)
  • Purchase date
  • Fan attribution (which fan made the purchase)
This data feeds into your fan engagement scoring, VIP tier progression, and campaign targeting. You can create flow conditions like “If fan has purchased merch, send thank-you email.” One of the most powerful features of the Shopify integration is creating merch smart links:
  1. You create a merch asset in Fanaura (pulling from your synced Shopify products).
  2. Fanaura generates a smart link for that product (or collection).
  3. When fans visit the smart link, they see your merch with a data collection wrapper.
  4. Fans enter their email (and optionally name, location) to proceed.
  5. They are directed to your Shopify store to complete the purchase.
  6. Their click and any subsequent purchase are tracked and attributed.

​
Why This Matters

Without Fanaura, a fan visits your Shopify store and you have no idea who they are unless they buy. With Fanaura’s smart links, you capture their data even if they just browse. And if they do buy, you know exactly who they are and can follow up with targeted marketing.

​
Managing Synced Products

Your synced products appear in the Assets page under the Merch category. From there you can:
  • View all synced products with images, prices, and variant counts
  • Create smart links for individual products
  • Include products in launches and campaigns
  • See which products are getting the most clicks and purchases
Important: Products are managed in Shopify — Fanaura is read-only for product data. If you need to change a price, update a description, or add a variant, make the change in Shopify and it will sync to Fanaura.

​
Re-Syncing Products

If your products seem out of date or you have added new items:
  1. Go to the Integrations page.
  2. Find the Shopify integration card.
  3. Click Re-sync Products (or “Sync Now”).
  4. Fanaura pulls the latest data from your Shopify store.
  5. New products appear, updated products refresh, and archived products are marked accordingly.

​
Disconnecting Shopify

If you need to disconnect your Shopify store:
  1. Go to the Integrations page.
  2. Click on the Shopify integration.
  3. Click Disconnect.
  4. Confirm.
What happens:
  • Products remain in Fanaura but will no longer update.
  • Existing smart links continue to work (fans can still visit them) but new purchase data will not sync.
  • You can reconnect at any time, and syncing will resume.

​
Troubleshooting

​
Products not appearing in Fanaura

  • Check the sales channel: Make sure products are published to the Fanaura sales channel in Shopify.
  • Re-sync: Click the Re-sync button on the Integrations page.
  • Check product status: Only active products sync. Draft or archived products are excluded.

​
Orders not tracking

  • Verify webhook: The order webhook should be configured automatically. If orders are not appearing, try disconnecting and reconnecting.
  • Check fan attribution: Purchases are only attributed if the fan came through a Fanaura smart link. Direct Shopify purchases without a Fanaura referral are not tracked.

​
Duplicate products

  • If you see duplicate products after syncing, this is a known issue being investigated. Products have a unique constraint on shopify_store_id + shopify_product_id, but edge cases can occur. Contact support if you see duplicates.

​
Sync delays

  • Initial sync can take a few minutes for stores with many products. Large stores (500+ products) may take up to 10 minutes. You will see a progress indicator during the sync.

​
Best Practices

  • Publish selectively: You do not have to publish every Shopify product to the Fanaura sales channel. Curate what appears in Fanaura to keep your merch presentation clean and relevant.
  • Create smart links for new drops: Every time you drop new merch, create a Fanaura smart link for it. You get fan data and purchase tracking automatically.
  • Use merch in flows: After a fan presaves your music, follow up with a flow that introduces your merch. “Thanks for the presave! Check out the limited-edition tee for the new album.”
  • Track purchase patterns: Use fan profiles to see which fans are repeat buyers. These are your most valuable supporters — treat them accordingly.
  • Combine with VIP tiers: Merch purchases earn 100 tokens by default. Fans who buy regularly will climb the VIP ladder quickly, and you can reward them with exclusive merch discounts at higher tiers.