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Aura understands natural language, so you can ask questions the same way you’d ask a person. There’s no special syntax or commands to memorize. Just type (or speak) what you want to know. This guide covers the major categories of things you can ask, with real examples for each.

Fan Queries

Your fans are the heart of everything you do. Aura gives you instant access to your entire fan database.

Counting and Segmenting

  • “How many fans do I have?”
  • “How many fans signed up this month?”
  • “What’s my fan growth over the last 90 days?”
  • “How many fans opted in to SMS?”

Finding Specific Fans

  • “Show me fans in California”
  • “Find fans in Nashville who pre-saved my latest single”
  • “Who are my Diamond tier fans?”
  • “Show me fans who bought merch in the last 30 days”
  • “Find fans in the UK”

Fan Demographics

  • “What are my top cities by fan count?”
  • “What countries are my fans in?”
  • “Show me a breakdown of fans by VIP tier”
  • “Where are most of my fans located?”

Fan Activity

  • “Which fans engaged with my last email blast?”
  • “Who RSVPed for my Austin show?”
  • “Show me fans who have both presaved and bought merch”
  • “Who are my most active fans this quarter?”
What to expect: Aura returns fan data as formatted lists or profile cards showing names, locations, VIP tiers, and engagement details. For geographic queries, you may see a map visualization.

Music Queries

Track how your releases are performing and manage your catalog.

Release Performance

  • “How many presaves does my new single have?”
  • “What’s the conversion rate on my latest release?”
  • “Show me my top performing release”
  • “How are presaves trending for ‘Midnight Drive’?”

Catalog Information

  • “Show me all my releases”
  • “What was my last release?”
  • “Show me the details for ‘Midnight Drive’”
  • “When does my next single drop?”

Streaming Data

  • “What streaming platforms are my fans using?”
  • “Show me my Spotify listener data”
  • “Which release has the most streams?”

Platform Lookups

  • “Look up ISRC US1234567890 on Spotify”
  • “Find my song on Apple Music”
  • “Check if my new single is live on streaming platforms”
What to expect: Music queries return song cards with artwork, titles, presave counts, release dates, and platform links. You can click through to see full release details.

Tour Queries

Manage your tour dates and understand your touring data.

Viewing Tour Dates

  • “Show me all my upcoming tour dates”
  • “What’s my next show?”
  • “Show me my March tour dates”
  • “List all my shows in Texas”

Tour Analytics

  • “Which events have the most RSVPs?”
  • “How many fans are in the cities I’m touring?”
  • “Show me RSVP counts for my current tour”
  • “Which shows are selling the best?”

Tour Planning

  • “How many fans do I have in Denver?”
  • “Show me my top 10 cities — I’m planning a tour”
  • “Where should I add tour dates based on fan concentration?”
What to expect: Tour data comes back as event cards with venue names, cities, dates, and RSVP counts. You can see at a glance which shows are generating the most interest.

Campaign Queries

Understand how your marketing is performing.

Blast Performance

  • “How is my latest email blast performing?”
  • “What was the open rate on my last campaign?”
  • “Show me stats for my ‘New Album’ blast”
  • “How many people clicked the link in my last SMS?”

Flow Performance

  • “What’s the completion rate on my pre-release flow?”
  • “How many fans are currently in my welcome flow?”
  • “Which flow has the highest engagement?”
  • “Show me all active flows”

General Activity

  • “Show me recent activity”
  • “What happened in my account this week?”
  • “Give me a status update”
What to expect: Campaign analytics are returned as summary cards with key metrics highlighted — open rates, click rates, completion rates, and delivery stats.

Analytics and Insights

Ask Aura for big-picture analysis and comparisons.

Summaries

  • “Give me a summary of my engagement this month”
  • “How’s my account doing?”
  • “What are the highlights from this quarter?”
  • “Give me a quick rundown of everything”

Comparisons

  • “Compare my last two releases”
  • “How does my email open rate compare to last month?”
  • “Which release performed better — ‘Midnight Drive’ or ‘Sunrise’?”
  • “Is my fan growth increasing or decreasing?”
  • “How has my email engagement trended over the last 6 months?”
  • “Are presave numbers going up or down?”
What to expect: Aura synthesizes data across multiple sources to give you narrative insights. Comparisons often include side-by-side metrics and a plain-English interpretation of what the numbers mean.

Actions — Aura Can DO Things Too

Aura isn’t just for questions. It can take actions on your behalf.

Create a Music Release

  • “Create a new music release”
  • “I want to add a new single”
  • “Help me set up a presave for my new song”
This launches the interactive Music Ingestion Wizard — a card-based interface where you enter release details, look up ISRC codes, set dates, and create the release. See the AI Music Ingestion guide for the full walkthrough.

Build a Tour

  • “Build a tour from this routing” (then paste your dates)
  • “I have 30 tour dates to add, here they are:”
  • “Create a tour — here’s the routing from my agent”
Paste your tour data in any format and Aura will parse all the dates, venues, cities, and ticket links automatically. See the AI Tour Builder guide for details.

Update Your Profile

  • “Update my bio to: [new bio text]”
  • “Change my artist name”
  • “Update my profile image”

Manage Fans

  • “Add this fan to my VIP list”
  • “Tag this fan as a merch buyer”
  • “Show me this fan’s full profile”

Lookups and Research

  • “Look up this ISRC on Spotify and Apple Music”
  • “Find streaming links for my song”
  • “Check if my new single is available on Tidal”

AI Response Cards

When Aura returns specific data, it often uses rich visual cards to make the information easy to digest:

Song Cards

Beautiful cards showing:
  • Album artwork (large, high-quality)
  • Song title and artist name
  • Presave or stream count
  • Release date
  • Platform links (Spotify, Apple Music, etc.)
  • Status (presave active, released, etc.)

Fan Profile Cards

Detailed fan cards showing:
  • Fan name and avatar
  • VIP tier badge (Diamond, Gold, Silver, Bronze)
  • Location (city, state, country)
  • Contact info (email, phone)
  • Engagement history highlights
  • When they became a fan

Event Cards

Tour date cards showing:
  • Venue name and city
  • Date and time
  • RSVP count
  • Ticket link
  • Status (upcoming, past, on sale)

Map Cards

Geographic visualizations showing:
  • Fan locations plotted on a map
  • Density heatmaps for fan concentration
  • Tour route overlays
  • City-by-city fan counts

Summary Cards

Overview cards showing:
  • Key metrics with visual formatting
  • Trend indicators (up/down arrows)
  • Comparisons with previous periods
  • Highlighted insights

Tips for Better Questions

  • Be specific. “Show me fans in Austin, Texas who pre-saved in the last 30 days” gives better results than “show fans.”
  • Use names. “How is ‘Midnight Drive’ performing?” is clearer than “How is my song doing?”
  • Ask follow-ups. Aura remembers the conversation context. After asking about fans in Texas, you can say “How many of them bought merch?” and Aura knows you mean the Texas fans.
  • Combine criteria. “Show me Diamond tier fans in Nashville who RSVPed for my show” works great.
  • Ask for explanations. “Why is my open rate low?” or “What does this mean?” and Aura will interpret the data for you.
For more optimization tips, see the AI Tips & Best Practices guide.