Every launch in Fanaura moves through three distinct stages. These stages mirror the natural rhythm of any release — the buildup, the big moment, and the follow-through. Each stage gets its own set of automation flows, so your messaging always matches where your fans are in the journey.Documentation Index
Fetch the complete documentation index at: https://help.fanaura.com/llms.txt
Use this file to discover all available pages before exploring further.
Why Stages Matter
Think about the last album drop you were excited about. There is a different energy in the weeks leading up to it versus the day it comes out versus the weeks after. Your marketing should reflect that.Right Message, Right Time
Teasers before release, celebration on release day, follow-up afterward — stages keep your messaging in sync.
Visual Organization
See at a glance which automations belong to which phase of your campaign.
Timing Protection
A flow assigned to Pre-Release will not accidentally fire during Post-Release.
Multiple Flows Per Stage
Run an email sequence, an SMS blast, and an IG DM responder all active during the same stage.
Music Launch Stages
- Pre-Release
- Release Week
- Post-Release
Badge: PurpleWhen: From your announcement date through the day before release.Goal: Build anticipation and drive presaves.This is where you create buzz. Your Pre-Release flows might include:
- An announcement email with the single artwork and presave link
- An Instagram DM auto-responder for fans who comment “presave” on your teaser post
- An SMS blast to your VIP list with an exclusive snippet
- A follow-up email to fans who have not presaved yet (using a condition to check)
Tour Launch Stages
- Pre-Sale
- On-Sale
- Post-Sale
Badge: PurpleWhen: From announcement through the day before general on-sale.Goal: Build anticipation and drive presale signups.
- Announce tour dates via email blast
- Instagram DM auto-responder for fans asking about tickets
- SMS presale code delivery to VIP fans
- RSVP collection flows for show-specific interest
Merch Launch Stages
- Pre-Sale
- On-Sale
- Post-Sale
Badge: PurpleWhen: From announcement through the day before the drop.Goal: Build hype and drive pre-orders.
- Teaser emails with product previews
- “First look” DMs to VIP fans
- Pre-order link delivery
- Countdown SMS blasts
Color-Coded Badges
Every stage has a distinctive badge color that appears throughout Fanaura:| Stage | Color | Where You See It |
|---|---|---|
| Pre-Release / Pre-Sale | Purple | Launch detail, flow cards, Active Triggers Overview |
| Release / On-Sale | Orange | Launch detail, flow cards, Active Triggers Overview |
| Post-Release / Post-Sale | Pink | Launch detail, flow cards, Active Triggers Overview |
These colors help you instantly identify which stage a flow belongs to, especially when viewing the Active Triggers Overview where flows from multiple launches are mixed together.
Multiple Flows Per Stage
Each stage can have as many flows as you need running simultaneously. There is no limit. Common patterns include:- One flow per channel: Separate email, SMS, and IG DM flows for the same stage
- One flow per audience segment: Different messaging for VIP fans versus casual followers
- One flow per trigger: A presave flow and a streaming link click flow both in Pre-Release
- A drip sequence plus a responder: A timed email sequence alongside an always-on keyword responder
Tips and Best Practices
- Do not overload a single stage: Three to five focused flows per stage is usually ideal
- Use Post-Release / Post-Sale: Many artists neglect this stage, but it is where long-term fan relationships are built
- Check your dates: Stage transitions happen based on your launch dates, so make sure they are accurate
- Test each stage independently: Activate one stage at a time to make sure everything works before going fully live