The Launch Philosophy
Fanaura’s Launch system is inspired by Jeff Walker’s Launch methodology — the idea that structured campaign phases maximize fan engagement. Rather than blasting one message and moving on, you guide fans through a journey:- Build anticipation before the release
- Drive action on launch day
- Sustain momentum after the release
Launch Types
When you create a new launch, you will choose one of these types:| Type | Best For | Stages |
|---|---|---|
| Music Launch | Singles, EPs, albums, features | Pre-Release, Release, Post-Release |
| Tour Launch | Tours, individual shows, festivals | Pre-Sale, On-Sale, Post-Sale |
| Merch Launch | Clothing drops, vinyl, bundles | Pre-Sale, On-Sale, Post-Sale |
| Quick Automations | Standalone flows not tied to a release | No stages (always-on) |
The Launches Page
Your Launches page is your command center. Here is what you will find:Tabs
- Launches: All of your active and draft launches
- Automations: Quick automations — standalone flows that are not tied to a specific release
- Deleted: Launches you have removed, with a 30-day recovery window before permanent deletion
Search and Filter
Use the search bar at the top to find any launch by name. You can also filter by:- Launch type (Music, Tour, Merch)
- Status (Draft, Active, Completed)
- Date range
Launch Cards
Each launch appears as a card showing you everything at a glance:- Title: The name you gave your launch
- Type Badge: A colored badge indicating Music, Tour, or Merch
- Progress Bar: Visual indicator of how far along the launch is (based on dates and fan activity)
- Fan Counts: Three key metrics — fans entered, fans currently active, fans who completed
- Flow Count: How many automation flows are attached to this launch
- Status: Draft, Active, or Completed
Creating a Launch
Click the “New Launch” button in the top-right corner of the Launches page. This opens the launch creation modal where you will choose your type, select your asset, set your dates, and name your campaign. See Creating a Launch for the full walkthrough.Launch States
Every launch moves through three states:Draft
The launch exists but is not active. No triggers are firing, no messages are being sent. This is your sandbox — build flows, configure settings, and get everything perfect before going live.Active
The launch is live. Triggers are firing, fans are being enrolled in flows, and messages are going out. You can still edit flows while a launch is active, but be mindful of fans already in progress.Completed
The launch has run its course. All stages have passed, all flows have finished executing. Completed launches are read-only and serve as a historical record of your campaign performance.What Makes Launches Powerful
- Everything in one place: Your email sequences, SMS blasts, Instagram DM automations, and fan segmentation all live under one launch
- Stage-aware automation: Flows know which phase of the campaign they belong to, so the right messages go out at the right time
- Multi-asset campaigns: Bundle a new album, tour dates, and merch into a single coordinated launch
- Conflict detection: Fanaura warns you when two flows share the same trigger, preventing duplicate messages
- 30-day recovery: Accidentally delete a launch? You have 30 days to bring it back
Tips and Best Practices
- Name launches descriptively: “Summer 2026 Album Campaign” is better than “Launch 1”
- Set your dates early: Even rough dates help Fanaura calculate progress and schedule stage transitions
- Start in draft mode: Build and test your flows before going active
- Use the Active Triggers Overview: Before activating a launch, check for trigger conflicts with your other active campaigns
- Review completed launches: Your past launches are a goldmine of data — use them to improve future campaigns
What Happens Next
Once you create a launch, you will land on the launch detail page where you can:- Add automation flows for each cycle stage
- Configure triggers, actions, and conditions
- Monitor fan enrollment and execution logs
- Track progress toward completion