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Creating a launch takes about 60 seconds. By the end, you will have a campaign container ready for you to fill with automation flows that engage your fans at every stage of your release.

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Step-by-Step Guide

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Step 1: Open the Launch Creator

Navigate to the Launches page from the left sidebar. Click the “New Launch” button in the top-right corner. This opens the launch creation modal.

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Step 2: Choose Your Launch Type

You will see three launch type options:
  • Music Launch — For singles, EPs, albums, features, or any audio release
  • Tour Launch — For tours, individual shows, or festival appearances
  • Merch Launch — For clothing drops, vinyl releases, bundles, or any physical/digital product
Click the type that matches your release. Each type unlocks different triggers and cycle stages tailored to that category.
Tip: Not sure which type to pick? Think about the primary action you want fans to take. If it is “presave,” go Music. If it is “buy tickets,” go Tour. If it is “shop now,” go Merch.

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Step 3: Select Your Asset

After choosing a type, you will see a searchable list of your assets:
  • Music launches show your releases from connected DSPs (Spotify, Apple Music, etc.)
  • Tour launches show your events and tour dates
  • Merch launches show your products from connected stores (Shopify, etc.)
Type to search, then click the asset you want this launch to be about. The asset’s artwork and metadata will appear as a preview. If you do not see your asset listed, make sure it has been added to Fanaura via the appropriate integration (Music Assets, Tours, or Merch pages).

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Step 4: Add More Assets (Optional)

Want to run a multi-asset campaign? Click “Add Another Asset” to bundle additional items into this launch. For example:
  • A new album plus the supporting tour dates
  • A single plus exclusive merch tied to the release
  • A full campaign with music, tour, and merch all in one
You can add assets of different types. Each asset will be individually tracked within the launch. See Multi-Asset Campaigns for more on this.

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Step 5: Set Key Dates

Dates help Fanaura calculate your launch progress and schedule stage transitions. The date fields change based on your launch type: Music Launch dates:
  • Announcement Date — When you plan to announce the release publicly
  • Presave Date — When the presave link goes live
  • Release Date — The official release day
Tour Launch dates:
  • Announcement Date — When you announce the tour
  • Presale Date — When presale tickets become available
  • On-Sale Date — When general tickets go on sale
Merch Launch dates:
  • Announcement Date — When you tease the drop
  • Pre-Order Date — When pre-orders open
  • On-Sale Date — When the product officially launches
Tip: Do not stress about getting dates perfect right now. You can always update them later from the launch detail page. But setting at least a release/on-sale date helps Fanaura give you accurate progress tracking.

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Step 6: Name Your Launch

Give your launch a descriptive name. This is what you will see on launch cards and in dropdown menus throughout Fanaura. Good examples:
  • “Midnight Drive Single — June 2026”
  • “North American Summer Tour 2026”
  • “Limited Edition Vinyl Drop”
Avoid vague names like “Launch 1” or “Test” — you will thank yourself later when you have dozens of launches and need to find the right one.

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Step 7: Create Your Launch

Click “Create Launch” and you are done. Fanaura takes you directly to the launch detail page where the real fun begins: building your automation flows.

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What You See After Creation

Your new launch detail page includes:
  • Launch header: Title, type badge, progress bar, and key dates
  • Cycle stages: Sections for each stage (e.g., Pre-Release, Release, Post-Release) with an “Add Flow” button in each
  • Asset panel: Your selected asset(s) with artwork and metadata
  • Stats: Fan counts and flow activity (will populate once flows are active)

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Managing Your Launch

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Renaming a Launch

Click the three-dot menu (top-right of the launch header) and select “Rename”. Type the new name and confirm.

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Editing Dates

Click any date field in the launch header to update it. Changes take effect immediately and recalculate your progress bar.

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Deleting a Launch

Click the three-dot menu and select “Delete”. This is a soft delete — your launch moves to the Deleted tab on the Launches page where it stays for 30 days. During that window, you can restore it with all its flows intact. After 30 days, the launch and all associated flows are permanently removed.
Warning: Deleting a launch with active flows will deactivate those flows immediately. Fans currently in progress will stop receiving messages.

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Quick Automations

Not every automation needs a full launch. For standalone flows — like a welcome sequence for new fans or an always-on keyword responder — use Quick Automations. Find them under the Automations tab on the Launches page. Quick Automations work exactly like launch flows but without cycle stages or assets. They are always-on and not tied to any specific release.

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Tips and Best Practices

  • Create launches early: Even if your release date is months away, setting up the launch now gives you time to build and test your flows
  • Use multi-asset campaigns for coordinated releases (album + tour + merch)
  • Set dates as soon as you know them: Progress tracking and date-based triggers depend on accurate dates
  • Draft mode is your friend: Build everything in draft, test with a small group, then go active when you are confident
  • Name with dates: Including the month or year in your launch name makes it easy to find later

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What Happens Next

With your launch created, it is time to build the automation flows that will engage your fans. Head to Creating a Flow to learn how to add your first trigger and start building.