Fan Lists & Segments

Fan lists are how you turn a large, undifferentiated fan database into precise, actionable groups of people. Instead of blasting every fan with the same message, lists let you send the right message to the right people at the right time. A list is simply a named group of fans. It can be as broad as “All Email Subscribers” or as narrow as “Platinum fans in Chicago who bought merch in the last 90 days.” The power is in the precision.

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Accessing Fan Lists

1. Click Fans in the left sidebar.
2. Click the Lists tab at the top of the Fans page.

You will see all of your lists displayed as cards or rows, showing the list name, member count, type (Manual or Dynamic), and when it was last updated.

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Types of Lists

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Manual Lists

Manual lists have a fixed membership. Fans are added or removed by you (or by a flow action). The membership does not change unless you explicitly change it. Best for:

• One-time campaign groups (e.g., “VIP Guest List — Nashville 3/15”)
• Fans you personally hand-picked
• Groups built from heatmap selections

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Dynamic Lists

Dynamic lists automatically update based on filter criteria you define. When a new fan matches the criteria, they are added. When an existing fan no longer matches, they are removed. Best for:

• Ongoing segments (e.g., “Gold+ VIP fans,” “Fans in Texas,” “Email subscribers added in the last 30 days”)
• Any group where you want membership to stay current without manual effort

Tip: If you are not sure which type to use, go with Dynamic. It is less maintenance and ensures your list is always accurate.

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Creating a New List

1. Click the New List button on the Lists page.
2. Fill in the details:

3. If Dynamic, configure your filter rules (see Filtering section below).
4. If Manual, the list starts empty. You will add fans afterward.
5. Click Create List.

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Dynamic Filtering Rules

When creating or editing a Dynamic list, you build filter rules that define membership. Think of each rule as a condition: “Include fans where [field] [operator] [value].”

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Available Filter Criteria

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Engagement Metrics

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Activity Type

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Source & Channel

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Location

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Purchase History

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Custom Fields

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Combining Rules

Rules are combined with AND or OR logic:

• AND (all must match): Fan must meet every rule to be included. Example: VIP Tier is Gold AND Location is Nashville AND Has Purchased Merch is Yes.
• OR (any can match): Fan only needs to meet one rule. Example: Source is Pre-Save OR Source is RSVP.

You can mix AND and OR by grouping rules. Click Add Group to create a nested set of conditions.

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Notification Lists

Fanaura automatically creates five special lists for every artist. These are used for fan preference management — letting fans choose what kind of updates they want to receive.

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How Fans Join Notification Lists

Fans can select their notification preferences:

• On smart link landing pages (checkbox options)
• In their fan portal (if enabled)
• During flow enrollment (preference collection step)

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Using Notification Lists in Blasts

When sending a blast, you can target a notification list to ensure you are only reaching fans who explicitly asked for that type of content. Example: Sending a new merch drop blast? Target the “Merch Drops” notification list so you are only messaging fans who opted in for merch news. This keeps your messages relevant and reduces unsubscribes.

Best Practice: Always use notification lists for your blasts. Fans who chose to hear about new music do not necessarily want to hear about merch, and vice versa. Respecting preferences builds trust and keeps engagement high.

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Using Lists Throughout Fanaura

Lists are not just for organizing — they power targeting across the platform.

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In Blasts (Email & SMS)

When creating a blast, you select one or more lists as your audience. The blast is sent only to fans on those lists.

1. Go to Blasts → New Blast.
2. Under Audience, select your target list(s).
3. Optionally exclude a list (e.g., send to “All Subscribers” but exclude “Already Purchased”).
4. Compose and send.

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In Flows (Automation)

Lists interact with flows in two ways: As triggers:

• “When a fan is added to [list name]” can trigger a flow. This is useful for onboarding flows — add a fan to the “New Music” list, and they automatically enter a welcome sequence.

As actions:

• A flow step can add or remove a fan from a list. Example: A fan completes a pre-save flow, and the last step adds them to the “Pre-Savers” list for future targeting.

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In Flow Conditions

Use list membership as a condition in your flows:

• “Is the fan on the ‘Merch Buyers’ list?” → Yes: Send merch discount. No: Send merch awareness email.

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In Heatmap Filtering

You can filter the Heatmap by list to see the geographic distribution of a specific segment.

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List Detail Page

Click any list name to open the detail page. Here is what you will find:

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Member Table

A paginated table of every fan on the list, with the same columns and functionality as the main Fan Directory (search, sort, filter, bulk actions).

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List Stats

Key metrics about the list:

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List Activity

A feed of recent events for this list:

• Fans added (and how — manually, via flow, or dynamic filter match)
• Fans removed
• Blasts sent to this list
• Flows triggered by this list

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Managing Lists

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Adding Fans to a Manual List

From the list detail page:

1. Click Add Fans.
2. Search for fans by name, email, or phone.
3. Select fans and click Add.

From the Fan Directory:

1. Select one or more fans using the checkboxes.
2. Click Add to List in the action bar.
3. Choose the target list and confirm.

From a Heatmap cluster:

1. Click a city on the heatmap.
2. Click Save as List to create a new list, or add to an existing one.

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Removing Fans from a List

From the list detail page:

1. Select fans using the checkboxes.
2. Click Remove from List in the action bar.

From a fan’s profile:

1. Go to the fan’s profile.
2. Click the Lists tab.
3. Click the X next to the list you want to remove them from.

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Editing a List

1. Open the list detail page.
2. Click Edit (pencil icon).
3. Update the name, description, or filter rules.
4. Click Save.

For Dynamic lists, changing the filter rules will immediately recalculate membership. Fans who no longer match will be removed, and new matches will be added.

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Deleting a List

1. Open the list detail page.
2. Click Delete (trash icon).
3. Confirm the deletion.

Deleting a list does NOT delete the fans on it. It only removes the grouping. The fans remain in your database.

Warning: If you have flows or blasts that reference a deleted list, those automations may break. Check your flows before deleting a list.

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Tips & Best Practices

• Name lists clearly. Use descriptive names that tell you what the list is and when it was made. “Gold+ Fans – Tour Targeting” is much more useful than “List 3.”
• Use Dynamic lists for evergreen segments. Anything that should stay current (like “Active fans in the last 30 days”) should be a Dynamic list.
• Use Manual lists for one-time campaigns. If you are hand-picking 200 fans for a VIP event, a Manual list is the right choice.
• Layer lists in blasts. Target one list and exclude another. Example: “Merch Drop fans” MINUS “Already Purchased This Drop.”
• Audit your lists quarterly. As your fan base grows, old lists can become stale. Review them, update filter rules, and delete lists you no longer need.
• Respect notification preferences. If a fan signed up for “New Music” only, do not blast them about merch. Use notification lists to honor their choices.

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What’s Next

• Fan Directory — Browse and manage your full fan table
• Heatmaps — Create geographic lists from the map
• Blasts — Send messages to your lists
• Flow Builder — Automate actions based on list membership