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Email is one of the most powerful tools in your marketing arsenal. It gives you the space to tell a story, share artwork, include multiple links, and build a real connection with your fans. The Send Email action in Fanaura gives you a professional-grade email builder with drag-and-drop design, merge tag personalization, template management, and one-click testing.

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Adding a Send Email Action

  1. In the Flow Builder canvas, click the add button (”+”) below any node
  2. Select “Send Email” from the action menu
  3. The email composer modal opens

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The Email Composer

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Subject Line

The subject line is the first thing your fan sees. Make it count.
  • Type your subject in the subject line field at the top of the composer
  • Merge tags are supported: Click the merge tag icon to insert dynamic data like {fan_first_name}, {latest_title}, or {artist_name}
  • Keep it under 50 characters for best mobile rendering
  • Avoid all-caps and excessive punctuation (spam filters do not like them)
Good subject lines:
  • ”, your presave is confirmed”
  • “The wait is over. is live.”
  • “An exclusive invitation just for you”
  • “Tour dates just dropped”
Avoid:
  • ”!!!! NEW MUSIC !!!!”
  • “CLICK HERE NOW”
  • “You won’t believe this” (clickbait erodes trust)

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Email Body — The Topol Editor

The email body uses the Topol email builder, a visual drag-and-drop editor that creates professional HTML emails without any coding.

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Drag-and-Drop Blocks

The left panel shows all available content blocks. Drag them into your email layout:
  • Text Block: Add paragraphs, headings, and formatted text. Supports bold, italic, underline, links, alignment, and font sizing.
  • Image Block: Upload an image from your computer or paste a URL. Set width, alignment, alt text, and optional click-through link.
  • Button Block: Create call-to-action buttons. Customize the label, URL, colors, border radius, padding, and alignment. This is where your “Listen Now” or “Buy Tickets” link goes.
  • Divider Block: Add a horizontal line to separate sections. Customize color, thickness, and padding.
  • Spacer Block: Add empty space between blocks. Set height in pixels.
  • Columns Block: Create multi-column layouts (2 or 3 columns). Great for side-by-side content like album artwork next to track listing.
  • Social Icons Block: Add linked icons for Spotify, Apple Music, YouTube, Instagram, TikTok, Twitter, and more.

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Styling Your Email

  • Background color: Set the overall email background and individual block backgrounds
  • Fonts: Choose from web-safe fonts (Arial, Helvetica, Georgia, Times New Roman, etc.)
  • Colors: Full color picker for text, buttons, backgrounds, and borders
  • Padding and margins: Control spacing around every element
  • Mobile responsive: The editor automatically generates mobile-responsive HTML. Toggle between desktop and mobile preview to check both views.

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Template Library

Do not want to start from scratch? Click “Templates” in the editor toolbar to browse pre-built templates:
  • Release Announcement — Artwork, streaming links, and a “Listen Now” button
  • Tour Dates — Clean list layout with date, city, venue, and ticket buttons
  • Merch Drop — Product images with “Shop Now” buttons
  • Presave Invitation — Countdown-style layout with presave CTA
  • Thank You — Simple, warm message template
  • Newsletter — Multi-section layout for regular updates
Click any template to load it into the editor. Then customize it with your own content, images, and branding.

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My Templates

Saved a design you love? Click “Save as Template” to add it to your personal template library. Access your saved templates anytime under “My Templates” in the template browser. This is great for maintaining brand consistency across campaigns. Design your signature look once, save it, and reuse it for every launch.

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Merge Tags in Email

Merge tags let you personalize every email automatically. When the email is sent, each tag gets replaced with the fan’s actual data. Click the merge tag icon (looks like { }) in the subject line or body editor to open the Merge Tag Picker. Browse by category:
  • Fan tags: {fan_first_name}, {fan_last_name}, {fan_email}, {fan_city}, {fan_state}, {fan_country}
  • Artist tags: {artist_name}, {artist_bio}, {artist_website}
  • Music tags: {latest_title}, {latest_artwork}, {latest_presave_link}, {ai_dsp_link}, {spotify_url}, {apple_music_url}
  • Tour tags: {next_event_name}, {next_event_date}, {next_event_venue}, {ticket_link}
  • Merch tags: {merch_item_name}, {merch_item_link}, {merch_item_price}
See Merge Tags for the full list.
Tip: Always use {fan_first_name} in your subject line or opening sentence. Personalized subject lines have significantly higher open rates.

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Preview

Click “Preview” to see exactly how your email will look when rendered. The preview shows:
  • Your subject line with merge tags replaced by sample data
  • The full email body as it would appear in a fan’s inbox
  • Both desktop and mobile views
Use preview to catch layout issues, broken images, or awkward merge tag placements before going live.

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Send Test Email

Click “Send Test” to send a preview of the email to yourself (or any email address you specify). This is the most important step before activating your flow. The test email:
  • Renders all merge tags with sample data (or your own fan profile data if available)
  • Sends from your configured from name and email
  • Arrives in your real inbox so you can check rendering across email clients
Always send a test email. What looks perfect in the editor can occasionally render differently in Gmail, Apple Mail, or Outlook.

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From Settings

By default, emails send from the name and address configured in your account settings:
  • From Name: Your artist name or project name
  • From Email: Your verified sending email address
You can override these defaults in Flow Settings if a specific flow needs a different sender identity.

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Email Deliverability Tips

Great emails only work if they reach the inbox. Here are practices that keep your deliverability high:
  • Use a verified sending domain: Set up SPF, DKIM, and DMARC for your sending domain
  • Avoid spam trigger words: “Free,” “Winner,” “Act now,” and “Limited time” can trigger spam filters
  • Include an unsubscribe link: Fanaura automatically adds one, but make sure it is visible
  • Keep image-to-text ratio balanced: Emails that are mostly images with little text often get flagged
  • Clean your list: Regularly remove bounced addresses and unengaged fans
  • Be consistent: Fans who hear from you regularly are less likely to mark you as spam

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Tips and Best Practices

  • Lead with the artwork: Music fans are visual. Put your album/single artwork front and center.
  • One clear CTA: Every email should have one primary call-to-action. “Presave Now,” “Listen Now,” “Buy Tickets.” Do not give fans five options — give them one.
  • Mobile first: Over 60% of emails are opened on mobile. Design for small screens first.
  • Keep it short: Fans skim. Short paragraphs, bold key phrases, and clear buttons outperform long essays.
  • Personalize: Use merge tags. An email that says “Hey Sarah” feels different from one that says “Hey there.”
  • Save your templates: Building a beautiful email takes time. Save it so you never have to recreate it.

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What Happens Next

With your email configured, it is ready to send when the flow triggers. The next fan who meets the trigger criteria will receive your email at the appropriate time in the sequence (accounting for any delays before the action). Learn about SMS messaging next in Send SMS.