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Aura is powerful, but like any tool, you’ll get better results when you know how to use it well. This guide shares tips and best practices to help you get the most out of your AI assistant.

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Be Specific

The more specific your question, the better Aura’s answer. Vague questions get vague answers. Specific questions get exact data.

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Good vs. Better

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Include Names and Timeframes

When asking about specific releases, tours, or campaigns, use their names:
  • “How is ‘Midnight Drive’ performing?” (not “How is my song doing?”)
  • “Show me fans who signed up this month” (not “Show me recent fans”)
  • “Compare ‘Midnight Drive’ and ‘Sunrise’” (not “Compare my releases”)

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Ask Follow-Up Questions

Aura remembers the full context of your conversation. Use this to your advantage by building on previous questions.
Example conversation flow:
1

Initial Question

“How many fans do I have in Texas?” (Aura shows 1,234 fans)
2

Narrow Down

“How many of them presaved my latest single?” (Aura filters the Texas fans)
3

Dig Deeper

“What tier are most of them?” (Aura shows tier breakdown for those fans)
4

Take Action

“Add the Diamond tier ones to my VIP list” (Aura takes action)
Each follow-up builds on the previous context. You don’t need to repeat “Texas fans who presaved” every time — Aura keeps track.

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Use Aura for Analytics

One of Aura’s strongest capabilities is pulling insights from your data. Don’t just ask for raw numbers — ask for analysis.
  • “Compare my last two releases — which performed better and why?”
  • “What are my top 5 cities and how fast are they growing?”
  • “Which email subject line style gets the best open rates?”
  • “Give me a summary of everything that happened this week”
Aura will synthesize data from multiple sources and give you a narrative answer, not just a number.

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Tour Routing: Just Paste It

When building a tour, don’t try to format your data perfectly. Aura handles messy data beautifully.
All of these work:
Paste the whole routing in one message. Aura figures out the structure. See the AI Tour Builder guide for the full walkthrough.

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Fan Segmentation

Aura queries your actual database, so you can create complex fan segments on the fly with natural language.
  • “Show me Diamond tier fans in California who presaved and bought merch”
  • “Find fans who RSVPed for my Austin show but haven’t bought a ticket yet”
  • “Who are my top 10 most engaged fans this quarter?”
  • “Show me fans who opened my last 3 email blasts”
These queries run against your real data in real time. The results are always current.

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Voice Mode

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When to Use It

The microphone button in the chat input lets you speak your question instead of typing. This is great for:
  • Quick questions while you’re doing something else (“How many presaves today?”)
  • Hands-free use in the studio
  • When you’re on mobile and typing is awkward
  • Long questions that are faster to speak than type

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Tips for Voice

Speak clearly and at a normal pace. You can say names and numbers naturally — Aura handles transcription well.
For complex questions, consider typing instead. Voice is better for simple queries.
Background noise can affect transcription quality, so find a relatively quiet spot for voice input.

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Thinking Display

When Aura processes a complex question, you’ll see a “Thinking…” indicator. You can expand this to see Aura’s step-by-step reasoning:
  • Which tools it’s calling
  • What database queries it’s running
  • How it’s interpreting your question
  • What data it found
  • Debugging unexpected answers — if Aura’s answer seems off, check the thinking to see what query it ran
  • Learning what’s possible — seeing the tools Aura uses teaches you what kinds of questions you can ask
  • Verifying data sources — confirm Aura is pulling from the right tables and using the right filters

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What Aura Can’t Do

Knowing Aura’s limitations helps set the right expectations.
Aura can only access data within your Fanaura account. It cannot:
  • Log in to your Spotify for Artists dashboard
  • Access your DistroKid or TuneCore account
  • Check merch products you added in Assets > Merch (Fanaura does not pull live data from external stores)
  • Browse the internet or access external websites
  • Read your email or social media DMs (outside of Fanaura’s integrations)
Aura cannot send messages to fans on your behalf directly from the chat. To send messages:
  • Use Blasts for one-time broadcasts
  • Use Flows for automated sequences
  • Aura can help you plan and analyze campaigns, but the actual sending happens through the Blasts and Flow Builder tools
Aura cannot:
  • Change your subscription plan
  • Update payment methods
  • Modify billing details
  • Issue refunds
These actions require going to your Settings page.
Aura will always ask for confirmation before taking actions that modify your data (creating releases, building tours, updating profiles). It won’t make changes without your explicit approval.

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Training Feedback

When Aura gives you a response, use the thumbs up and thumbs down buttons to provide feedback. Your feedback helps improve Aura over time.
  • Thumbs up — the answer was helpful, accurate, and useful
  • Thumbs down — the answer was wrong, unhelpful, or confusing
When you give a thumbs down, you can optionally add a note explaining what was wrong. This context is incredibly helpful for improvements.

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Quick Reference: Power Phrases

These phrases unlock specific Aura capabilities. Memorize your favorites for faster workflows.

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Making It a Habit

The artists who get the most out of Aura use it regularly. Here’s a suggested routine.
Ask Aura:
  • “Give me a summary of this week”
  • “How’s my latest release performing?”
  • “Any notable fan activity?”
The more you use Aura, the more valuable it becomes — because it’s learning your patterns and you’re learning its capabilities.