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Aura is powerful, but like any tool, you’ll get better results when you know how to use it well. This guide shares tips and best practices to help you get the most out of your AI assistant.

Be Specific

The more specific your question, the better Aura’s answer.

Good vs. Better

GoodBetter
”Show me fans""Show me fans in Austin, Texas who pre-saved in the last 30 days"
"How’s my release doing?""How many presaves does ‘Midnight Drive’ have this week?"
"Show me tour stuff""Show me RSVP counts for my upcoming tour dates"
"What about email?""What was the open rate on my last email blast?”
Vague questions get vague answers. Specific questions get exact data.

Include Names and Timeframes

When asking about specific releases, tours, or campaigns, use their names:
  • “How is ‘Midnight Drive’ performing?” (not “How is my song doing?”)
  • “Show me fans who signed up this month” (not “Show me recent fans”)
  • “Compare ‘Midnight Drive’ and ‘Sunrise’” (not “Compare my releases”)

Ask Follow-Up Questions

Aura remembers the full context of your conversation. Use this to your advantage. Example conversation flow:
  1. “How many fans do I have in Texas?” (Aura shows 1,234 fans)
  2. “How many of them presaved my latest single?” (Aura filters the Texas fans)
  3. “What tier are most of them?” (Aura shows tier breakdown for those fans)
  4. “Add the Diamond tier ones to my VIP list” (Aura takes action)
Each follow-up builds on the previous context. You don’t need to repeat “Texas fans who presaved” every time — Aura keeps track.

Use Aura for Analytics

One of Aura’s strongest capabilities is pulling insights from your data. Don’t just ask for raw numbers — ask for analysis:
  • “Compare my last two releases — which performed better and why?”
  • “What are my top 5 cities and how fast are they growing?”
  • “Which email subject line style gets the best open rates?”
  • “Give me a summary of everything that happened this week”
Aura will synthesize data from multiple sources and give you a narrative answer, not just a number.

Tour Routing: Just Paste It

When building a tour, don’t try to format your data perfectly. Aura handles messy data beautifully. All of these work: Spreadsheet copy-paste:
03/15/2027  Nashville TN  Ryman Auditorium  https://tickets.com/nash
Agent email style:
Wed March 15 - Nashville - Ryman
Minimal format:
Mar 15 Nashville Ryman
Paste the whole routing in one message. Aura figures out the structure. See the AI Tour Builder guide for the full walkthrough.

Fan Segmentation

Aura queries your actual database, so you can create complex fan segments on the fly:
  • “Show me Diamond tier fans in California who presaved and bought merch”
  • “Find fans who RSVPed for my Austin show but haven’t bought a ticket yet”
  • “Who are my top 10 most engaged fans this quarter?”
  • “Show me fans who opened my last 3 email blasts”
These queries run against your real data in real time. The results are always current.

Voice Mode

When to Use It

The microphone button in the chat input lets you speak your question instead of typing. This is great for:
  • Quick questions while you’re doing something else (“How many presaves today?”)
  • Hands-free use in the studio
  • When you’re on mobile and typing is awkward
  • Long questions that are faster to speak than type

Tips for Voice

  • Speak clearly and at a normal pace
  • You can say names and numbers naturally — Aura handles transcription well
  • For complex questions, consider typing instead (voice is better for simple queries)
  • Background noise can affect transcription quality, so find a relatively quiet spot

Thinking Display

When Aura processes a complex question, you’ll see a “Thinking…” indicator. You can expand this to see Aura’s step-by-step reasoning:
  • Which tools it’s calling
  • What database queries it’s running
  • How it’s interpreting your question
  • What data it found

When to Check Thinking

  • Debugging unexpected answers — if Aura’s answer seems off, check the thinking to see what query it ran
  • Learning what’s possible — seeing the tools Aura uses teaches you what kinds of questions you can ask
  • Verifying data sources — confirm Aura is pulling from the right tables and using the right filters

When to Skip It

  • For simple questions with expected answers, you don’t need to check the thinking
  • Toggle it off if you prefer a cleaner chat interface

What Aura Can’t Do

Knowing Aura’s limitations helps set the right expectations:

External Services

Aura can only access data within your Fanaura account. It cannot:
  • Log in to your Spotify for Artists dashboard
  • Access your DistroKid or TuneCore account
  • Check your Shopify admin (it has your synced merch data, but not live Shopify data)
  • Browse the internet or access external websites
  • Read your email or social media DMs (outside of Fanaura’s integrations)

Sending Messages

Aura cannot send messages to fans on your behalf directly from the chat. To send messages:
  • Use Blasts for one-time broadcasts
  • Use Flows for automated sequences
  • Aura can help you plan and analyze campaigns, but the actual sending happens through the Blasts and Flow Builder tools

Billing and Account Management

Aura cannot:
  • Change your subscription plan
  • Update payment methods
  • Modify billing details
  • Issue refunds
These actions require going to your Settings page.

Irreversible Actions

Aura will always ask for confirmation before taking actions that modify your data (creating releases, building tours, updating profiles). It won’t make changes without your explicit approval.

Training Feedback

When Aura gives you a response, you’ll see thumbs up and thumbs down buttons:
  • Thumbs up — the answer was helpful, accurate, and useful
  • Thumbs down — the answer was wrong, unhelpful, or confusing
Your feedback helps improve Aura over time. Don’t hesitate to use the thumbs down — it’s the most valuable signal for making Aura better. When you give a thumbs down, you can optionally add a note explaining what was wrong. This context is incredibly helpful for improvements.

Quick Reference: Power Phrases

These phrases unlock specific Aura capabilities:
What You SayWhat Aura Does
”Create a new release”Launches Music Ingestion Wizard
”Build a tour from this routing”Launches AI Tour Builder
”Compare my last two releases”Runs comparative analytics
”Show me fans in [city]“Queries fan database with location filter
”How many presaves does [title] have?”Pulls real-time presave metrics
”Give me a summary”Generates a comprehensive account overview
”Look up ISRC [code]“Searches Spotify, Apple Music, YouTube
”What are my top cities?”Runs geographic fan analysis
”Update my bio”Enters profile editing mode
”Add [fan] to [list]“Modifies fan list membership

Making It a Habit

The artists who get the most out of Aura use it regularly. Here’s a suggested routine:

Weekly Check-In (5 minutes)

Ask Aura:
  • “Give me a summary of this week”
  • “How’s my latest release performing?”
  • “Any notable fan activity?”

Pre-Campaign Planning

Before launching a blast or flow:
  • “How many fans match [criteria]?”
  • “What was the open rate on my last similar campaign?”
  • “Show me engagement trends this month”

Post-Campaign Analysis

After a blast sends:
  • “How did my [campaign name] perform?”
  • “Compare this to my last email blast”
  • “Which fans clicked the most?”

Tour Planning

When dates are being discussed:
  • “What are my top cities by fan count?”
  • “How many fans are within 50 miles of [venue city]?”
  • Build the tour routing when it’s finalized
The more you use Aura, the more valuable it becomes — because it’s learning your patterns and you’re learning its capabilities.