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Smart links are the connective tissue of Fanaura. Every piece of content you create — every release, every merch product, every tour date — gets a beautiful, shareable landing page that does something most links can’t: it captures fan data. When a fan clicks your smart link, they don’t just land on a page. They enter your world. And with their consent, Fanaura captures who they are, where they are, and what they’re interested in. That data flows into your fan database, powers your campaigns, and helps you understand your audience.
Every fan interaction through a smart link grows your database automatically. No manual data entry required.
A regular link takes someone to a page. A smart link does that and:

Captures Fan Data

Email, phone number, name, location — collected with consent.

Tracks Engagement

Which platforms fans click, when they visit, how they interact.

Auto-Detects Location

Knows the fan’s city, state, and country without them entering it.

Triggers Flows

Fan actions on smart links can activate automated campaigns.
Additional smart link capabilities:
  • Collects consent — opt-in for email, SMS, and data collection (GDPR/CCPA compliant)
  • Attributes actions — connects presaves, streams, merch purchases, and RSVPs to specific fans
  • Looks professional — custom branding with your colors, artwork, and style
Fanaura organizes your smart links into a clean hierarchy:
1

Level 1: Artist Hub

URL: fan.fanaura.com/[artistSlug]Your master landing page. One link to rule them all. It shows everything — your music, merch, tours, and extras — all in one place. This is your “link in bio.”
2

Level 2: Category Links

Category-specific pages that show all items of one type:
  • fan.fanaura.com/[artistSlug]/music — all your releases
  • fan.fanaura.com/[artistSlug]/merch — all your merch products
  • fan.fanaura.com/[artistSlug]/tours — all your tour dates
  • fan.fanaura.com/[artistSlug]/extras — all your extras (contests, communities, etc.)
3

Level 3: Item Links

Individual pages for specific items:
  • fan.fanaura.com/[artistSlug]/[releaseSlug] — a specific single, EP, or album
  • fan.fanaura.com/[artistSlug]/[productSlug] — a specific merch product
  • fan.fanaura.com/[artistSlug]/[tourSlug] — a specific tour or show
  • fan.fanaura.com/[artistSlug]/[extraSlug] — a specific extra
These are the links you share when promoting something specific — “Presave my new single” or “Get tickets for the Austin show.”

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Data Wrappers

Data wrappers are the secret sauce. They’re the privacy-compliant authentication screens that appear before a fan accesses your content for the first time.

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How They Work

1

Fan Clicks Your Smart Link

A fan sees your link on Instagram, in an email, or anywhere else and clicks it.
2

Data Wrapper Appears (First Visit)

If it’s their first visit, a branded screen asks for:
  • Email address
  • Phone number (optional)
  • Consent checkboxes (email opt-in, SMS opt-in, data collection)
  • Terms of service and privacy policy links
3

Fan Enters Info and Consents

The fan provides their info and grants permission to hear from you.
4

Content Loads

They’re taken to the content (presave page, stream page, etc.).
5

Future Visits Skip the Wrapper

On future visits, the data wrapper is skipped — the fan is remembered via session.

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Why This Matters

Every other link-in-bio tool (Linktree, Linkfire, etc.) sends fans to content without knowing who they are. Fanaura’s data wrappers mean that every click is an opportunity to grow your fan database.
And because consent is collected upfront, you have full permission to email and text these fans later. No guessing about opt-in status.

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Privacy Compliance

Data wrappers are designed with privacy regulations in mind:
  • GDPR compliant — explicit consent checkboxes, clear data usage disclosure
  • CCPA compliant — privacy policy links, right to opt out
  • Consent timestamps — every opt-in is recorded with a timestamp for your records
  • Granular consent — separate checkboxes for email, SMS, and data collection (fans can opt in to one without the other)
  • Only shown once — returning fans are recognized and skip the wrapper automatically
You don’t need to create smart links manually. Every asset you add to Fanaura automatically gets one:
  • Create a release — presave/stream smart link generated instantly
  • Add merch in Assets — each product gets a smart link automatically
  • Add a tour — every event gets its own shareable link
  • Create an extra — smart link ready to share
The links use your artist slug and the item slug, making them clean and memorable.

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Customization

Your smart links reflect your brand:
  • Artist colors — your primary and accent colors are applied to buttons, backgrounds, and text
  • Album artwork — displayed prominently on presave and stream pages
  • Artist avatar — shown on the Artist Hub and data wrapper screens
  • Artist name — featured on every page
  • Bio text — displayed on your Artist Hub
  • Custom slugs — you can customize the URL slug for any item
Everything is automatically pulled from your Fanaura profile, so your smart links look on-brand from the moment they’re created.
Here’s a quick reference of all the smart link types and what they do:

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Where to Go Next

Dive deeper into specific smart link types:

Pre-Save Pages

How presave links work and what fans experience.

Stream Pages

Post-release streaming link pages.

Artist Hub Pages

Your all-in-one landing page.

Sharing & Embedding

Social previews, embeds, QR codes, and UTM tracking.

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Tips

Use your Artist Hub as your “link in bio.” One link covers everything — music, merch, tours, extras. No need for Linktree.
Share item links for specific promotions. When you’re pushing a presave, share the presave link directly. When promoting a show, share the event link.
Let data wrappers work for you. Every fan who passes through a data wrapper becomes a real contact in your database with consent on file. That’s incredibly valuable.
Check your smart link analytics. See which links get the most traffic and which platforms fans prefer. This data helps you plan future campaigns.
Keep slugs clean and memorable. Instead of /release-abc123, use /midnight-drive. Fans notice clean URLs.