Asset
Any content an artist creates in Fanaura. There are four types of assets:- Music: A single, EP, album, or any music release.
- Tour: A tour date or series of tour dates with venues and ticket links.
- Merch: A merchandise product synced from Shopify or created manually.
- Extra: Special content that does not fit the other categories — giveaways, exclusive videos, behind-the-scenes content, contests, and more.
Blast
A one-time broadcast message sent to a targeted audience. Blasts can be:- Email blasts: Sent to your fan email list or a filtered segment.
- SMS blasts: Sent to your opted-in SMS audience.
Campaign
A multi-faceted marketing effort organized in Fanaura. A campaign typically includes one or more assets, a launch container, flows, blasts, and smart links all working together. In the context of SMS, “campaign” specifically refers to a batched sending operation that processes messages at your number’s throughput rate.Condition
A flow node that evaluates a fan’s data or behavior and branches into Yes and No paths. Conditions let you personalize your automation:- “Has this fan presaved?” (Yes path: send a thank-you. No path: send a reminder.)
- “Is this fan Gold tier or higher?” (Yes path: exclusive offer. No path: standard offer.)
- “Did this fan open the last email?” (Yes path: follow up. No path: try a different subject line.)
Cycle Stage
A phase within a launch that organizes your marketing timeline. For music releases, the three cycle stages are:- Pre-Release: The build-up before the song drops. Presave campaigns, teaser content, countdown posts.
- Release: The day your music goes live. Streaming links activate, first-day push.
- Post-Release: Sustaining momentum after release. Thank-you messages, playlist pitching, review roundups.
Delay
A flow node that pauses execution for a set duration or until a specific condition is met:- Time-based delay: “Wait 2 days” or “Wait 4 hours.”
- Wait until: “Wait until Tuesday at 9 AM” (uses your account timezone).
- Wait for event: “Wait until fan opens the email” or “Wait until fan responds.”
DSP (Digital Streaming Platform)
Any platform where fans stream music. Fanaura supports 9 DSPs for presaves:- Spotify, Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, Pandora, SoundCloud, Audiomack.
Engagement Score
A 0-100 score reflecting how active and engaged a fan is. The score is calculated based on the fan’s actions:- Presaves, streams, email opens, email clicks, merch purchases, RSVPs, referrals, and more all contribute.
- Higher scores indicate more engaged fans.
- Engagement scores update dynamically as fans interact with your content.
Enrollment
When a fan enters a flow. Enrollment happens when a fan takes an action that matches a flow’s trigger:- Fan presaves your music > enrolled in the “Presave Thank You” flow.
- Fan sends an Instagram DM with keyword “MERCH” > enrolled in the “Merch Promo” flow.
- Fan RSVPs to a tour date > enrolled in the “Show Reminder” flow.
Execution
A single action running for one fan within a flow. If 500 fans are enrolled in a flow and each fan receives 3 emails, that is 1,500 executions. Executions are logged in your Activity Logs for auditing and debugging.Extra
A special asset type for content that does not fit Music, Merch, or Tours. Extras are flexible containers for:- Exclusive video content
- Giveaways and contests
- Fan surveys
- Behind-the-scenes footage
- Unreleased demos
- Any creative content you want to share through a smart link
Fan
Anyone in your Fanaura database who has interacted with your content. A fan record is created when someone:- Submits their information on a smart link
- Presaves your music
- RSVPs to a tour date
- Texts your SMS number
- Engages through an Instagram DM trigger
Fan List
A custom segment of fans for targeting. Fan lists let you group fans based on criteria:- Fans in a specific city
- Fans who presaved a specific release
- Fans with engagement scores above a threshold
- Fans at a specific VIP tier
- Custom combinations of any criteria
Flow
An automated workflow that executes actions when fans trigger events. Flows are built visually in the Flow Builder using nodes:- Trigger: What starts the flow (presave, DM keyword, RSVP, etc.)
- Action: What happens (send email, send SMS, send DM, add tag, go to another flow)
- Delay: Pauses between actions
- Condition: Branches based on fan data
Go-to-Flow
An action node that redirects a fan from one flow to another. Instead of building one enormous flow, you can modularize your automation:- Welcome flow > Go to “Presave Reminder” flow
- Presave flow > Go to “Release Day” flow
Heatmap
A geographic visualization of where your fans are located. Fan heatmaps use mapping technology (Mapbox) to show concentration of fans by city, state, and country. Heatmaps help you:- Plan tour routing based on where demand is highest.
- Target marketing by region.
- Understand your audience’s geographic distribution.
ISRC (International Standard Recording Code)
A unique identifier for each sound recording. Every professionally distributed song receives an ISRC from the distributor. In Fanaura, the ISRC is used to:- Automatically find your song across all streaming platforms on release day.
- Match presaves to the correct song.
- Power the Odesli/Songlink lookup that populates your smart link with streaming URLs.
USRC12345678 (12 characters, alphanumeric).
Launch
A campaign container that organizes marketing around a release. Launches bundle:- Assets (the content being promoted)
- Cycle stages (pre-release, release, post-release)
- Flows (automated workflows)
- Blasts (manual sends)
- Smart links (fan-facing pages)
Lead
A fan who has not fully verified their identity. Leads might have provided only an email address without confirming other details. Leads can be converted to verified fans through re-engagement and data enrichment.Merge Tag
A dynamic placeholder that gets replaced with real data when a message is sent. Common merge tags:{fan_first_name}— “Hey Sarah” instead of “Hey Fan”{artist_name}— Your artist display name{asset_title}— The name of the song, tour, or product{smart_link_url}— A link to the relevant smart link
Node
A single step in a flow. There are four types of nodes:- Trigger node: The starting point (what kicks off the flow).
- Action node: Something that happens (send email, send SMS, send DM, add tag, go to flow).
- Delay node: A pause (wait X hours/days, wait until a specific time).
- Condition node: A branch point (evaluates a condition, splits into Yes/No paths).
Opt-In
A fan’s explicit consent to receive marketing messages. Fanaura tracks opt-in separately for:- Email opt-in: Consent to receive marketing emails.
- SMS opt-in: Consent to receive text messages.
Pre-Save
A fan’s commitment to save a song to their streaming library on release day. When a fan presaves:- They authorize Fanaura to access their streaming account.
- On release day, Fanaura automatically adds the song to their library.
- The fan earns reward tokens and the presave is logged in their profile.
RSVP
A fan confirming attendance at a tour event. When a fan RSVPs:- They are added to the RSVP list for that show.
- Their location data is captured.
- They earn reward tokens.
- They can be enrolled in tour-related flows (reminders, day-of info).
Smart Link
A data-collecting landing page for your content. Smart links are the core of Fanaura’s fan engagement:- Every asset gets its own smart link.
- Fans must provide their data (email, name, etc.) to access the content.
- The data wrapper ensures privacy compliance.
- After submitting data, fans see streaming links, presave buttons, RSVP forms, or merch.
Throughput
Messages sent per minute from your SMS number. Throughput varies by number type:- Toll-free: 1,200 messages/minute.
- Local A2P (10DLC): 2 messages/minute.
Ticket Comp
A complimentary ticket offered to a fan, typically as a VIP tier reward or promotional incentive. Ticket comps can be managed through Fanaura’s tour features.Trigger
An event that starts a flow. Triggers are the first node in any flow:- Fan presaves music
- Fan sends an Instagram DM with a keyword
- Fan comments a keyword on a post
- Fan RSVPs to a tour date
- Fan buys merch
- Fan signs up via smart link
- Fan sends an SMS with a keyword
- And more
Trigger Conflict
When two or more flows share the same trigger, causing a fan to be enrolled in multiple flows simultaneously. This can result in duplicate messages (the fan receives two welcome emails, for example). Fanaura warns you about trigger conflicts in the Flow Builder.UPC (Universal Product Code)
A barcode identifier for a release as a product. While ISRC identifies a recording, UPC identifies the release packaging (the single, EP, or album as a product). Your distributor provides the UPC.VIP Tier
A fan’s loyalty level in your rewards system. There are five tiers:- Bronze: Starting tier (0 tokens). Everyone begins here.
- Silver: 100 tokens (default). A few meaningful interactions.
- Gold: 500 tokens (default). Consistent engagement.
- Platinum: 2,000 tokens (default). Highly active fans.
- Diamond: 10,000 tokens (default). Your most dedicated superfans.
Webhook
An automated notification from an external service to Fanaura. When something happens outside of Fanaura (a fan texts your number, buys merch on Shopify, or comments on Instagram), the external service sends a webhook to Fanaura so the event can be processed. Webhooks are configured automatically when you connect integrations.If you encounter a term that is not in this glossary, reach out to Fanaura support and we will add it.