Your fans are not all the same. Some discover your music once and move on. Others pre-save every release, buy merch on day one, RSVP to every show, and tell all their friends. Fanaura’s VIP tier system helps you identify those superfans, reward their loyalty, and give them a reason to keep showing up. The system has two interconnected parts: the Engagement Score (a real-time measure of how active a fan is) and the VIP Tier (a loyalty level based on total tokens earned). Together, they give you a complete picture of who your most valuable fans are.Documentation Index
Fetch the complete documentation index at: https://help.fanaura.com/llms.txt
Use this file to discover all available pages before exploring further.
Engagement Score
What It Is
Every fan in your database has an engagement score from 0 to 100. This score is a real-time composite measure of how active and engaged the fan is with your content, marketing, and releases.How It Is Calculated
The engagement score weighs recent activity more heavily than older activity. A fan who was very active six months ago but has gone silent will see their score decline over time. A fan who just started engaging will see their score climb quickly.- Score Boosters
- Score Reducers
| Activity | Impact |
|---|---|
| Pre-saving a release | High |
| RSVPing to an event | High |
| Purchasing merch | High |
| Replying to SMS | Medium |
| Opening an email | Low-Medium |
| Clicking a link in an email | Medium |
| Clicking a smart link | Low-Medium |
| Completing a flow step | Low |
| Engaging with Instagram DM | Medium |
Reading the Score
| Score Range | What It Means |
|---|---|
| 80-100 | Superfan. This person is deeply engaged and likely shows up for everything. |
| 60-79 | Highly engaged. Active across multiple touchpoints. A strong supporter. |
| 40-59 | Moderately engaged. Interacts occasionally but not consistently. |
| 20-39 | Low engagement. May have signed up but is not very active. |
| 0-19 | Dormant. Either new with no activity yet, or has gone quiet. |
Where You See It
The engagement score appears in several places:- Fan Directory (as a column you can sort by)
- Fan Profile header (as a circular progress indicator)
- List stats (as an average across list members)
- Flow conditions (to branch based on engagement level)
VIP Tier System
How It Works
While the engagement score measures current activity, the VIP tier reflects cumulative loyalty. Fans earn tokens for various actions, and their total token count determines their tier. Think of tokens like frequent flyer miles — they accumulate over time and unlock progressively better rewards.The Five Tiers
Bronze
0 tokensThe starting tier for every new fan. Everyone begins here.
Silver
100+ tokensEarly-stage engaged fans who have taken a few meaningful actions.
Gold
500+ tokensConsistently engaged fans who regularly interact with your music and marketing.
Platinum
2,000+ tokensHighly engaged superfans who show up across multiple channels and touchpoints.
Diamond
10,000+ tokensYour most dedicated fans. The ones who have been with you through thick and thin. These are rare and precious.
Tier Progression Example
Here is what a fan’s journey to Diamond might look like:How Fans Earn Tokens
Every meaningful action earns tokens. Here are the default token values:- Releases & Events
- Purchases
- Email Engagement
- SMS Engagement
- Bonus Events
| Action | Default Tokens |
|---|---|
| Pre-save a release | 50 tokens |
| RSVP to an event | 30 tokens |
| Attend an event (if tracked) | 75 tokens |
Token values shown above are defaults. You can customize every value in Settings → Fan Rewards → Token Configuration.
Reward Modes
Fanaura offers four reward modes that control how quickly fans progress through tiers. The right mode depends on the size of your fan base and how exclusive you want higher tiers to feel.Conservative Mode
Timeline to Diamond: ~3 years of consistent engagement.Best for artists with large, established fan bases who want Diamond to feel truly exclusive. Only the most dedicated, long-term fans reach the top.
Balanced Mode (Default)
Timeline to Diamond: ~1.5 years of consistent engagement.The recommended starting point for most artists. Rewards loyalty without giving everything away too quickly. Fans feel steady progress.
Generous Mode
Timeline to Diamond: ~6 months of consistent engagement.Best for newer artists building their fan base or for short, intense campaign periods (like an album cycle). Fans see fast progress, which can drive early excitement.
Custom Mode
Full control.Set your own token values for every action and your own thresholds for every tier. For artists or managers who want to fine-tune the system.
Configuring Tier Rewards
Tiers are more than just labels — they can unlock real perks for your fans. You configure what each tier earns in Settings → Fan Rewards.Reward Ideas by Tier
| Tier | Reward Ideas |
|---|---|
| Bronze | Welcome message, free digital download, access to fan community |
| Silver | Early access to ticket pre-sales (30 minutes before general), 10% merch discount code |
| Gold | Priority ticket access (1 hour early), 15% merch discount, exclusive behind-the-scenes content |
| Platinum | First access to tickets (24 hours early), 20% merch discount, exclusive livestream invites, signed merch lottery |
| Diamond | VIP meet & greet access, free merch item per tour, 25% lifetime discount, personal thank-you message from artist, exclusive Diamond-only events |
Setting Up Rewards
Configure rewards
For each tier, set the Reward Name, Reward Description (what the fan will see), Reward Type (discount code, early access, content unlock, or custom), and optionally trigger a flow when a fan reaches this tier.
Communicating Rewards to Fans
When a fan reaches a new tier, you can automatically:- Send a congratulations email — “You just hit Gold! Here’s what that unlocks…”
- Send an SMS — “Welcome to Platinum! You now get 20% off all merch. Code: PLAT20”
- Enroll them in a tier-specific flow — A multi-step welcome to their new tier with all the perks explained
- Update their fan portal — If you have a fan portal, their tier badge and available rewards update automatically
Customizing Token Values
Adjusting Individual Actions
Edit token values
You will see a list of every token-earning action with its current value. Click any value to edit it and enter the new token amount.
Adjusting Tier Thresholds
Using VIP Tiers in Your Marketing
- In Blasts
- In Flows
- In Lists
- In Smart Links
Target blasts by VIP tier:
- Send exclusive content only to Gold+ fans
- Send re-engagement campaigns only to Bronze fans who have been inactive
Viewing VIP Data
On Fan Profiles
Each fan profile shows:- Current tier badge
- Total tokens earned
- Progress bar to next tier
- Token earning history
- Tier change history
On the Dashboard
The main dashboard includes a VIP overview widget showing:- Total fans at each tier
- Tier distribution chart
- Recent tier upgrades
- Average tokens earned this month
In the Directory
Sort or filter the Directory by VIP tier to quickly find fans at any level.Tips & Best Practices
Do not set rewards you cannot deliver
Do not set rewards you cannot deliver
If you promise a meet and greet for Diamond fans, make sure you can actually do it. Start with digital rewards (discount codes, early access links, exclusive content) and add in-person experiences as you grow.
Celebrate tier upgrades publicly
Celebrate tier upgrades publicly
A shoutout on social media (with permission) — “Congrats to Sarah for hitting Diamond status!” — encourages other fans to engage more and shows that you notice your supporters.
Use Generous mode for album launch campaigns
Use Generous mode for album launch campaigns
Switch to Generous mode for a 3-month album cycle to drive maximum engagement, then switch back to Balanced for the in-between period.
Review your tier distribution monthly
Review your tier distribution monthly
If 90% of your fans are still Bronze, your token values might be too low or your calls-to-action are not clear. If 40% are already Diamond, your thresholds might be too low.
Make Diamond truly special
Make Diamond truly special
Diamond should be rare — no more than 1-3% of your total fan base. These fans deserve your personal attention. Consider sending them a personal voice memo, a handwritten note, or an invite to something nobody else gets.
What’s Next
Fan Profiles
See VIP data on individual fan records.
Fan Lists
Create tier-based segments.
Flow Builder
Automate tier upgrade rewards.
Settings
Customize token values and tier thresholds.