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Your fans are not all the same. Some discover your music once and move on. Others pre-save every release, buy merch on day one, RSVP to every show, and tell all their friends. Fanaura’s VIP tier system helps you identify those superfans, reward their loyalty, and give them a reason to keep showing up. The system has two interconnected parts: the Engagement Score (a real-time measure of how active a fan is) and the VIP Tier (a loyalty level based on total tokens earned). Together, they give you a complete picture of who your most valuable fans are.

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Engagement Score

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What It Is

Every fan in your database has an engagement score from 0 to 100. This score is a real-time composite measure of how active and engaged the fan is with your content, marketing, and releases.

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How It Is Calculated

The engagement score weighs recent activity more heavily than older activity. A fan who was very active six months ago but has gone silent will see their score decline over time. A fan who just started engaging will see their score climb quickly.

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Reading the Score

Use the engagement score to time your asks. A fan with a high engagement score is more likely to convert on a call to action (buy merch, buy tickets, share a link). Target high-engagement fans for your most important asks.

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Where You See It

The engagement score appears in several places:
  • Fan Directory (as a column you can sort by)
  • Fan Profile header (as a circular progress indicator)
  • List stats (as an average across list members)
  • Flow conditions (to branch based on engagement level)

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VIP Tier System

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How It Works

While the engagement score measures current activity, the VIP tier reflects cumulative loyalty. Fans earn tokens for various actions, and their total token count determines their tier. Think of tokens like frequent flyer miles — they accumulate over time and unlock progressively better rewards.

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The Five Tiers

Bronze

0 tokensThe starting tier for every new fan. Everyone begins here.

Silver

100+ tokensEarly-stage engaged fans who have taken a few meaningful actions.

Gold

500+ tokensConsistently engaged fans who regularly interact with your music and marketing.

Platinum

2,000+ tokensHighly engaged superfans who show up across multiple channels and touchpoints.

Diamond

10,000+ tokensYour most dedicated fans. The ones who have been with you through thick and thin. These are rare and precious.

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Tier Progression Example

Here is what a fan’s journey to Diamond might look like:
1

Sign up via pre-save (50 tokens)

Bronze tier, 50 total tokens.
2

Opens 3 emails (15 tokens)

Bronze tier, 65 total tokens.
3

RSVPs to a show (30 tokens)

Bronze tier, 95 total tokens.
4

Clicks a link in an email (10 tokens)

Levels up to Silver! 105 total tokens.
5

Buys a t-shirt (100 tokens)

Silver tier, 205 total tokens.
6

Completes profile + pre-saves another release (75 tokens)

Silver tier, 280 total tokens.
7

Refers a friend (200 tokens)

Silver tier, 480 total tokens.
8

Opens 4 more emails (20 tokens)

Levels up to Gold! 500 total tokens.
9

Continues engaging over months...

Reaches 2,000 tokens and levels up to Platinum!
10

Dedicated fan for a year or more...

Reaches 10,000 tokens and levels up to Diamond!

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How Fans Earn Tokens

Every meaningful action earns tokens. Here are the default token values:
Token values shown above are defaults. You can customize every value in Settings → Fan Rewards → Token Configuration.

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Reward Modes

Fanaura offers four reward modes that control how quickly fans progress through tiers. The right mode depends on the size of your fan base and how exclusive you want higher tiers to feel.

Conservative Mode

Timeline to Diamond: ~3 years of consistent engagement.Best for artists with large, established fan bases who want Diamond to feel truly exclusive. Only the most dedicated, long-term fans reach the top.

Balanced Mode (Default)

Timeline to Diamond: ~1.5 years of consistent engagement.The recommended starting point for most artists. Rewards loyalty without giving everything away too quickly. Fans feel steady progress.

Generous Mode

Timeline to Diamond: ~6 months of consistent engagement.Best for newer artists building their fan base or for short, intense campaign periods (like an album cycle). Fans see fast progress, which can drive early excitement.

Custom Mode

Full control.Set your own token values for every action and your own thresholds for every tier. For artists or managers who want to fine-tune the system.

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Configuring Tier Rewards

Tiers are more than just labels — they can unlock real perks for your fans. You configure what each tier earns in Settings → Fan Rewards.

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Reward Ideas by Tier

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Setting Up Rewards

1

Navigate to Fan Rewards

Go to Settings → Fan Rewards.
2

Select a tier

Click on a tier to expand its reward configuration.
3

Configure rewards

For each tier, set the Reward Name, Reward Description (what the fan will see), Reward Type (discount code, early access, content unlock, or custom), and optionally trigger a flow when a fan reaches this tier.
4

Save your configuration

Click Save.

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Communicating Rewards to Fans

When a fan reaches a new tier, you can automatically:
  • Send a congratulations email — “You just hit Gold! Here’s what that unlocks…”
  • Send an SMS — “Welcome to Platinum! You now get 20% off all merch. Code: PLAT20”
  • Enroll them in a tier-specific flow — A multi-step welcome to their new tier with all the perks explained
  • Update their fan portal — If you have a fan portal, their tier badge and available rewards update automatically
Set up flows triggered by the “VIP Tier Change” event to automate reward delivery. This way every fan gets a personalized congratulations message the moment they level up.

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Customizing Token Values

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Adjusting Individual Actions

1

Open Token Configuration

Go to Settings → Fan Rewards → Token Configuration.
2

Edit token values

You will see a list of every token-earning action with its current value. Click any value to edit it and enter the new token amount.
3

Save changes

Click Save. Changes apply going forward — existing token earnings are not recalculated.

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Adjusting Tier Thresholds

1

Open Tier Thresholds

Go to Settings → Fan Rewards → Tier Thresholds.
2

Edit thresholds

You will see the current token requirement for each tier. Edit any threshold.
3

Save and review impact

Click Save.
Lowering a threshold may instantly promote fans who were previously below it. Raising a threshold may demote fans who are now below the new bar. Fanaura will show you a preview of how many fans would be affected before you save.

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Using VIP Tiers in Your Marketing

Target blasts by VIP tier:
  • Send exclusive content only to Gold+ fans
  • Send re-engagement campaigns only to Bronze fans who have been inactive

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Viewing VIP Data

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On Fan Profiles

Each fan profile shows:
  • Current tier badge
  • Total tokens earned
  • Progress bar to next tier
  • Token earning history
  • Tier change history

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On the Dashboard

The main dashboard includes a VIP overview widget showing:
  • Total fans at each tier
  • Tier distribution chart
  • Recent tier upgrades
  • Average tokens earned this month

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In the Directory

Sort or filter the Directory by VIP tier to quickly find fans at any level.

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Tips & Best Practices

If you promise a meet and greet for Diamond fans, make sure you can actually do it. Start with digital rewards (discount codes, early access links, exclusive content) and add in-person experiences as you grow.
A shoutout on social media (with permission) — “Congrats to Sarah for hitting Diamond status!” — encourages other fans to engage more and shows that you notice your supporters.
Switch to Generous mode for a 3-month album cycle to drive maximum engagement, then switch back to Balanced for the in-between period.
If 90% of your fans are still Bronze, your token values might be too low or your calls-to-action are not clear. If 40% are already Diamond, your thresholds might be too low.
Diamond should be rare — no more than 1-3% of your total fan base. These fans deserve your personal attention. Consider sending them a personal voice memo, a handwritten note, or an invite to something nobody else gets.

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What’s Next

Fan Profiles

See VIP data on individual fan records.

Fan Lists

Create tier-based segments.

Flow Builder

Automate tier upgrade rewards.

Settings

Customize token values and tier thresholds.