Communication Defaults

When you send an email or SMS to your fans, they see a sender name, email address, or phone number. These defaults determine what appears unless you override them in a specific flow or blast. Getting this right builds trust and ensures your fans recognize your messages.

​

How to Get Here

Your communication defaults are configured in two places:

• Settings > Profile: Default from name and default from email.
• Settings > Integrations: Default SMS number (your provisioned Telnyx phone number).

Both locations contribute to your overall communication identity.

​

Default From Name

This is the name that appears in the “From” field of your marketing emails. It is the first thing a fan sees in their inbox, even before they read the subject line.

​

Where It Appears

• Every email blast you send
• Every email action in your flows
• Transactional emails triggered by fan actions

​

How to Set It

1. Go to Settings > Profile.
2. Find the Default From Name field.
3. Enter the name you want fans to see.
4. Click Save.

​

Choosing the Right From Name

Your from name directly affects your email open rates. Here are proven approaches:

Tip: Whatever you choose, be consistent. Fans learn to recognize your from name over time. Changing it frequently can confuse people and hurt open rates.

​

What to Avoid

• Generic names like “Newsletter” or “Marketing” — fans will ignore these.
• All caps like “LAUFEY” — it looks like spam.
• Symbols or emojis in the from name — email clients may display them inconsistently.
• Extremely long names — they get truncated in most email clients.

​

Default From Email

This is the email address that appears as the sender. It also determines where replies go if a fan hits “Reply” on your email.

​

Where It Appears

• The “From” header of every outbound email
• Visible to fans who click “Show Details” in their email client
• Reply-to address (unless separately configured)

​

How to Set It

1. Go to Settings > Profile.
2. Find the Default From Email field.
3. Enter your email address.
4. Click Save.

​

Choosing the Right From Email

Important: Using a free email provider (Gmail, Yahoo, Outlook) as your from address will hurt your email deliverability. Many email services flag messages where the “From” address does not match the sending domain. Use an email address on a domain you own and have properly authenticated.

​

Email Authentication

For the best deliverability, make sure your domain has the following DNS records configured:

• SPF: Specifies which servers are allowed to send email on behalf of your domain.
• DKIM: Adds a digital signature to your emails so recipients can verify they came from you.
• DMARC: Tells email providers what to do with messages that fail SPF or DKIM checks.

Your web developer or domain provider can help you set these up. Fanaura uses Resend for email delivery, and they provide the specific records you need.

​

Default SMS Number

Your SMS number is the phone number fans see when they receive a text message from you. This is the Telnyx number you provisioned in your integrations.

​

Where It Appears

• Every outbound SMS blast
• Every SMS action in your flows
• 2-way conversations in the Fans page

​

How to Set It

1. Go to Settings > Integrations (or the Integrations page via the sidebar).
2. Provision a Telnyx phone number if you have not already.
3. Once provisioned, it automatically becomes your default SMS number.

​

Number Types

Recommendation: If you plan to send SMS campaigns to more than a handful of fans, always choose a toll-free number. The throughput difference is enormous — 15,000 fans in 13 minutes (toll-free) vs. 125 hours (local).

​

Where These Defaults Apply

Your communication defaults are used everywhere in Fanaura unless explicitly overridden:

​

Email Blasts

When you create a new email blast, the “From Name” and “From Email” are pre-filled with your defaults. You can change them for that specific blast if needed.

​

Flow Email Actions

When you add an “Send Email” action to a flow, it uses your default from name and email. You can override these in the action settings.

​

Flow SMS Actions

When you add a “Send SMS” action to a flow, it sends from your default SMS number.

​

Campaign Sends

Bulk email and SMS campaigns use your defaults automatically.

​

Transactional Messages

System-generated messages (presave confirmations, RSVP acknowledgments) use your defaults.

​

Overriding Defaults

Sometimes you want a specific blast or flow to use different sender information:

​

In a Blast

1. Create a new blast (email or SMS).
2. In the blast settings, find the “From” fields.
3. Change the from name, email, or number for this specific blast.
4. The override applies only to this blast — your defaults remain unchanged.

​

In a Flow Action

1. Open the flow in the Flow Builder.
2. Click on an email or SMS action node.
3. In the action settings panel, find the “From” fields.
4. Change the sender information for this specific action.
5. The override applies only to this flow action.

Example: Your default from name is “Laufey” but you want your tour announcement emails to come from “Laufey Tour Updates” so fans immediately know the topic. Override the from name in that specific blast.

​

Best Practices

​

Consistency Builds Trust

Fans learn to recognize your sender name and number. Using the same from name across all emails means fans know it is you every time. Consistency leads to higher open rates and fewer spam complaints.

​

Use a Real, Monitored Email

If a fan replies to your email, that reply should go somewhere it will be seen. Using an unmonitored noreply@ address means you miss fan responses. Consider using an email address that routes to your manager or team inbox.

​

Save Your SMS Number in Fan Communications

When you first communicate via SMS, include a message like: “Save this number so you know it’s us!” Fans who save your number are less likely to mark your texts as spam.

​

Test Before Big Sends

Before sending a campaign to 10,000 fans:

1. Send a test email to yourself.
2. Check how the from name appears in your inbox.
3. Send a test SMS to your own phone.
4. Verify the phone number looks right.
5. Then send to your full audience with confidence.

​

Review Quarterly

As your brand evolves, your communication defaults might need updating. If you rebrand, change your artist name, or switch management, update your defaults to reflect the change.

​

What Happens Next

Once your communication defaults are set:

• Every new blast and flow automatically uses them.
• Fans receive consistent, recognizable messages from you.
• You can focus on the content of your messages instead of configuring sender details every time.

If you need to make changes later, just update the fields in Settings > Profile or Settings > Integrations. Changes apply to all future sends — previously sent messages are not affected.