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When you send an email or SMS to your fans, they see a sender name, email address, or phone number. These defaults determine what appears unless you override them in a specific flow or blast. Getting this right builds trust and ensures your fans recognize your messages.

How to Get Here

Your communication defaults are configured in two places:
  • Settings > Profile: Default from name and default from email.
  • Settings > Integrations: Default SMS number (your provisioned provisioned phone number).
Both locations contribute to your overall communication identity.

Default From Name

This is the name that appears in the “From” field of your marketing emails. It is the first thing a fan sees in their inbox, even before they read the subject line.

Where It Appears

  • Every email blast you send
  • Every email action in your flows
  • Transactional emails triggered by fan actions

How to Set It

1

Navigate

Go to Settings > Profile.
2

Find Field

Find the Default From Name field.
3

Enter Name

Enter the name you want fans to see.
4

Save

Click Save.

Choosing the Right From Name

Your from name directly affects your email open rates. Here are proven approaches:
ApproachExampleBest For
Artist name only”Laufey”Solo artists with strong name recognition
Team prefix”Team Laufey”When your team sends on your behalf
Name + descriptor”Laufey Music”Adding professional context
Personal touch”Laufey (your favorite Icelandic girl)“Personality-driven brands
First name only”Celeste”Intimate, personal connection
Whatever you choose, be consistent. Fans learn to recognize your from name over time. Changing it frequently can confuse people and hurt open rates.

What to Avoid

  • Generic names like “Newsletter” or “Marketing” — fans will ignore these.
  • All caps like “LAUFEY” — it looks like spam.
  • Symbols or emojis in the from name — email clients may display them inconsistently.
  • Extremely long names — they get truncated in most email clients.

Default From Email

This is the email address that appears as the sender. It also determines where replies go if a fan hits “Reply” on your email.

Where It Appears

  • The “From” header of every outbound email
  • Visible to fans who click “Show Details” in their email client
  • Reply-to address (unless separately configured)

How to Set It

1

Navigate

Go to Settings > Profile.
2

Find Field

Find the Default From Email field.
3

Enter Email

Enter your email address.
4

Save

Click Save.

Choosing the Right From Email

ApproachExampleNotes
Branded domainhello@yourdomain.comBest for deliverability and professionalism
Fans-specificfans@yourdomain.comClearly communicates the purpose
Name-basedlaufey@yourdomain.comPersonal and recognizable
No-replynoreply@yourdomain.comDiscourages replies (not recommended)
Using a free email provider (Gmail, Yahoo, Outlook) as your from address will hurt your email deliverability. Many email services flag messages where the “From” address does not match the sending domain. Use an email address on a domain you own and have properly authenticated.

Email Authentication

For the best deliverability, make sure your domain has the following DNS records configured:
  • SPF: Specifies which servers are allowed to send email on behalf of your domain.
  • DKIM: Adds a digital signature to your emails so recipients can verify they came from you.
  • DMARC: Tells email providers what to do with messages that fail SPF or DKIM checks.
Your web developer or domain provider can help you set these up. Fanaura’s email delivery system requires these records — your email provider support team can supply the exact values.

Default SMS Number

Your SMS number is the phone number fans see when they receive a text message from you. This is the number you provisioned in your Integrations settings.

Where It Appears

  • Every outbound SMS blast
  • Every SMS action in your flows
  • 2-way conversations in the Fans page

How to Set It

1

Navigate

Go to Settings > Integrations (or the Integrations page via the sidebar).
2

Provision

Provision a phone number if you have not already.
3

Automatic Default

Once provisioned, it automatically becomes your default SMS number.

SMS number type

Fanaura provisions local A2P 10DLC numbers for artists. Campaigns send in batches per minute using the messages-per-minute value stored for your line (see SMS). Throughput must stay within carrier limits for your registered campaign; contact support if you need a higher tier. Legacy toll-free lines on older accounts should use Switch to Local Number on Integrations for reliable delivery.

Where These Defaults Apply

Your communication defaults are used everywhere in Fanaura unless explicitly overridden:

Email Blasts

“From Name” and “From Email” are pre-filled with your defaults. You can change them for a specific blast if needed.

Flow Email Actions

Uses your default from name and email. Override in the action settings if needed.

Flow SMS Actions

Sends from your default SMS number automatically.

Campaign & Transactional

Bulk campaigns and system-generated messages (presave confirmations, RSVP acknowledgments) use your defaults.

Overriding Defaults

Sometimes you want a specific blast or flow to use different sender information:
  1. Create a new blast (email or SMS).
  2. In the blast settings, find the “From” fields.
  3. Change the from name, email, or number for this specific blast.
  4. The override applies only to this blast — your defaults remain unchanged.
Example: Your default from name is “Laufey” but you want your tour announcement emails to come from “Laufey Tour Updates” so fans immediately know the topic. Override the from name in that specific blast.

Best Practices

Consistency builds trust. Fans learn to recognize your sender name and number. Using the same from name across all emails means fans know it is you every time.
Use a real, monitored email. If a fan replies to your email, that reply should go somewhere it will be seen. Using an unmonitored noreply@ address means you miss fan responses.
Save your SMS number in fan communications. When you first communicate via SMS, include a message like: “Save this number so you know it’s us!”
Test before big sends. Before sending a campaign to 10,000 fans, send a test email and SMS to yourself. Check how the from name appears and verify the phone number looks right.
Review quarterly. As your brand evolves, your communication defaults might need updating. If you rebrand, change your artist name, or switch management, update your defaults to reflect the change.