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Documentation Index

Fetch the complete documentation index at: https://help.fanaura.com/llms.txt

Use this file to discover all available pages before exploring further.

Actions are the heart of your flow. They are the things that actually happen — the emails that get sent, the texts that go out, the fan profiles that get updated. After a trigger fires, actions execute in sequence, one after another, delivering your campaign to fans automatically.

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Action Types at a Glance

Send Email

Send a richly designed email to the fan. Your most versatile communication action.

Send SMS

Send a text message with a 98% open rate. Personal and immediate.

Send Instagram DM

Send a direct message on Instagram. Feels personal and authentic.

Aura Send

AI-personalized multi-channel message across email, SMS, and IG DM.

Add to List

Add the fan to a specific fan list for segmentation.

Invite to Extra

Invite the fan to exclusive content, events, or experiences.

Tag/Update Fan

Update the fan’s profile data for segmentation.

Go to Flow

Redirect the fan to a different flow for modular automation.

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Send Email

Send a richly designed email to the fan. This is your most versatile communication action.

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Configuration

When you add a Send Email action, a modal opens with:
  • Subject line: Write your email subject. Supports merge tags for personalization (e.g., “{fan_first_name}, your presave is confirmed!”)
  • Email body: A full rich HTML editor powered by the Topol email builder
  • From settings: Uses your default from name and email address (can be overridden in Flow Settings)
  • Preview and Test: Preview the email and send a test to yourself before activating

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The Email Editor

The Topol email builder gives you a professional drag-and-drop editor:
  • Drag-and-drop blocks: Text, images, buttons, dividers, spacers, columns, social icons
  • Image upload: Upload images directly or paste URLs
  • Button styling: Customize colors, shapes, sizes, and link URLs
  • Template library: Start from pre-built templates designed for music marketing
  • My Templates: Save your designs as reusable templates
  • Mobile preview: Toggle between desktop and mobile views

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Merge Tags in Email

Insert dynamic fan data anywhere in the subject line or body:
  • {fan_first_name} — The fan’s first name
  • {artist_name} — Your artist name
  • {latest_title} — The title of your latest release
  • {ai_dsp_link} — Smart link that routes fans to their preferred streaming platform
See Merge Tags for the complete list.
Always send yourself a test email to verify merge tags render correctly and the design looks good on mobile.
For a deep dive, see Send Email.

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Send SMS

Send a text message to the fan’s phone number.

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Configuration

  • Message body: Write your SMS text. Keep it concise — SMS is a personal channel.
  • Character counter: Displays the current character count and SMS segment count (160 characters per segment)
  • Merge tags: Insert fan data for personalization
  • Phone number: Uses your provisioned provisioned phone number

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Important Notes

Only sends to fans with SMS opt-in enabled — compliance is automatic. Fans without opt-in are silently skipped.
  • 10DLC local numbers: send rate is capped per your line’s messages-per-minute and carrier rules (see SMS)
  • You must have a provisioned phone number (set up in Settings, then Integrations)
For a deep dive, see Send SMS.

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Send Instagram DM

Send a direct message to a fan on Instagram.

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Configuration

  • Message body: Write your DM text. Keep it personal — DMs feel like real conversations.
  • Media attachment: Optionally attach an image or video
  • Merge tags: Personalize with fan data

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Important Notes

Instagram requires the fan to have interacted with you within 24 hours for DM delivery. Plan your delays accordingly.
  • Comment-to-DM triggers use the Human Agent 24-hour window, giving you more flexibility
  • Your Instagram account must be connected via the Integrations page
For a deep dive, see Send Instagram DM.

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Aura Send

Aura Send is Fanaura’s AI-powered multi-channel action. Instead of creating separate email, SMS, and Instagram DM actions, Aura Send lets you compose one message that gets intelligently adapted for each channel.
1

Write Your Core Message

Write the main idea of what you want to say once.
2

Customize Per Channel

Aura Send provides per-channel editors so you can customize the version for email, SMS, and IG DM.
3

AI Adapts Your Tone

AI adapts your tone, length, and formatting for each channel’s best practices.
4

Send to Fans

The message sends to the fan on their preferred or most-engaged channel — or on all channels if you choose.

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Configuration

  • Core message: Write the main idea of what you want to say
  • Email version: Customize the email subject, body, and design
  • SMS version: A shorter, punchier version for text
  • Instagram DM version: Conversational tone for DMs
  • Channel selection: Send on all channels, or let AI pick the best one based on fan behavior

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When to Use Aura Send

Use Aura Send for big announcements when you want every fan to see the message regardless of their preferred channel.
  • Release announcements: One message, every channel
  • Important updates: Ensure fans see it regardless of their preferred channel
  • Time-sensitive campaigns: Maximize reach by hitting email, SMS, and DMs simultaneously

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Add to List

Add the fan to one of your fan lists. Lists help you segment your audience for targeted messaging.

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Configuration

  • Select list: Choose from your existing fan lists (or create a new one)
  • Behavior: If the fan is already on the list, nothing happens — no duplicates

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Use Cases

  • Add presave fans to a “Presave VIPs” list for release day priority
  • Add ticket buyers to a “Tour Attendees” list for post-show follow-ups
  • Segment fans by behavior — “Opened 3+ emails” list for your most engaged audience

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Invite to Extra

Invite the fan to one of your Extras — exclusive content, experiences, or events available only to select fans.

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Configuration

  • Select Extra: Choose from your existing Extras
  • Invitation message: Optional custom message delivered with the invitation

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Use Cases

  • Invite top fans to an early listening session
  • Grant access to behind-the-scenes content
  • Unlock exclusive merch drops for loyal supporters

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Tag/Update Fan

Modify a fan’s profile data. This is essential for segmentation and personalization.

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Configuration

  • Action: Choose to add a tag, remove a tag, or update a field
  • Tag name: The tag to add or remove (e.g., “presaved”, “vip”, “tour-2026”)
  • Field updates: Change fan profile fields like VIP tier, notes, or custom fields

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Use Cases

  • Tag fans who presaved: presaved-midnight-drive
  • Update VIP tier after a purchase: Set tier to “Gold”
  • Add notes for personal follow-up: “Met at Nashville show”
  • Remove outdated tags: Remove “presale-eligible” after on-sale starts
Tag aggressively. Tags are free and make future segmentation easy. Tag fans at every meaningful step in their journey.

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Go to Flow

Redirect the fan from the current flow into a different flow. This is how you chain flows together.

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Configuration

  • Target flow: Select the flow to redirect the fan to. Can be any flow in any launch (or a Quick Automation).
  • Behavior: The fan exits the current flow and enters the target flow at its beginning. They will then proceed through the target flow’s actions.

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Use Cases

  • Modular design: Multiple triggers feed into a shared “Welcome Sequence” flow
  • Cross-stage transitions: A Pre-Release flow sends fans to a Release Day flow when the time comes
  • Conditional routing: Based on a condition, send fans to different flows for different experiences
  • Reusable sequences: Build a “Thank You” flow once, reference it from everywhere

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Important Notes

Go-to-Flow creates a new enrollment in the target flow — the fan is tracked in both flows. Target flows can be triggerless (no trigger node) — they are designed to be entered via Go-to-Flow.
  • The fan must match the target flow’s enrollment criteria (if any)

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Execution Order

Actions in a flow execute sequentially — one after the other, from top to bottom: 
Trigger
  |
Action 1 (Send Email)        <-- Executes first
  |
Delay (Wait 2 days)          <-- Waits
  |
Action 2 (Send SMS)          <-- Executes after delay
  |
Condition (Did they click?)
  |-- Yes -> Action 3a       <-- This branch executes
  |-- No  -> Action 3b       <-- OR this branch executes
The only exception is conditions, which create parallel branches. After a condition, only one branch executes per fan — the Yes path or the No path, never both.

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Tips and Best Practices

Quick alerts work great as SMS. Detailed content works better as email. Personal moments shine in DMs.
When the message is important enough for every channel, let Aura Send handle the adaptation.
Tags are free and make future segmentation easy. Tag fans at every meaningful step.
Text messages should be under 320 characters (2 segments) for best engagement.
The Topol editor is powerful but emails can render differently across clients. Send test emails to yourself.
Do not rebuild the same sequence in multiple flows. Build it once and reference it.

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What Happens Next

Each messaging action has its own deep dive. Start with Send Email for the most detailed walkthrough.