Accessing Your Analytics
- Navigate to Assets > Music.
- Click on any release to open its detail page.
- Your analytics are displayed across multiple sections on this page, including summary cards at the top and detailed breakdowns below.
The Presave Funnel
The presave funnel is the most important metric for understanding your pre-save campaign performance. It tracks the full journey from discovery to conversion:Page Views
The total number of times your pre-save page was loaded. This tells you how many people saw your landing page. If you shared your link on Instagram Stories, in an email blast, or on Twitter/X, this number reflects the total reach of those promotional efforts.Presave Clicks
The number of fans who clicked a platform button (like “Pre-Save on Spotify”). This is the first step of active engagement — the fan was interested enough to take action.Presaves Completed
The number of fans who successfully completed the pre-save process. For Spotify, this means they authorized via OAuth and their pre-save was recorded. This is the number that matters most — these are fans who will have your track in their library on release day.Conversion Rate
The percentage of page visitors who completed a pre-save. Calculated as: Conversion Rate = (Presaves Completed / Page Views) x 100 A typical pre-save conversion rate for independent artists ranges from 5% to 25%, depending on how warm your audience is and how compelling your landing page looks. How to improve your conversion rate:- Use high-quality, attention-grabbing artwork.
- Share your link with warm audiences (existing fans) not just cold traffic.
- Minimize the data collection form (fewer required fields = less friction).
- Time your promotion well — fans are most likely to pre-save within the first 48 hours of seeing your link.
DSP Breakdown
The DSP (Digital Service Provider) breakdown shows you which platforms your fans are pre-saving on. This is displayed as a visual chart and percentage breakdown:- Spotify: Typically the largest share (50-70% for most artists)
- Apple Music: Usually the second largest (15-30%)
- YouTube Music: Varies by audience (5-15%)
- Amazon Music: Smaller share, but meaningful for certain demographics
- Tidal: Niche but loyal audience
Why This Matters
Understanding your platform split helps you:- Focus your promotion. If 70% of your fans are on Spotify, invest more time in Spotify-specific strategies (playlisting pitches, Spotify Canvas, Spotify for Artists optimization).
- Allocate resources. If Apple Music is growing, consider investing in Apple Music editorial pitch submissions.
- Understand your audience. Platform preferences correlate with demographics, device usage, and listening habits.
Location Breakdown
Fanaura tracks where your pre-savers are located, giving you geographic insights into your fanbase:City-Level Data
See which cities have the most pre-savers. This is incredibly valuable for:- Tour routing. If Nashville, Atlanta, and Chicago are your top three pre-save cities, those should be on your tour routing list.
- Regional marketing. Run targeted ads or promotions in cities where you already have momentum.
- Radio promotion. Know which markets to target for radio adds.
State and Country Data
Broader geographic trends help you understand your national and international reach. You might discover unexpected pockets of fans in cities or countries you had not considered.How Location Is Captured
Location data comes from the fan’s IP address at the time of their pre-save (anonymized and aggregated for privacy compliance). It is approximate to the city level — not street-level precise.Stream Click Tracking
After your release date, the analytics shift from pre-save metrics to streaming engagement:Total Clicks
The total number of times fans clicked a “Stream Now” button on your smart link page after release.Per-Platform Clicks
See how many clicks went to each streaming platform:- Spotify: 1,247 clicks
- Apple Music: 382 clicks
- YouTube Music: 198 clicks
- Amazon Music: 67 clicks
- Others: 43 clicks
Click Attribution
When a click comes from an identified fan (someone who provided their email or phone during pre-save), the click is attributed to that fan’s profile. This means you can see:- Which individual fans clicked through to stream
- Which platforms each fan prefers
- How many times a fan has clicked (repeat engagement)
Trend Charts
Trend charts show your metrics over time, helping you identify patterns and measure the impact of your promotional efforts.Presaves Over Time
A line or area chart showing daily pre-save counts from the moment your campaign opened through release day. Look for:- Spikes after social media posts, email blasts, or playlist adds.
- Sustained growth vs. front-loaded campaigns (healthy campaigns keep growing throughout the pre-save window).
- The announcement effect — typically a big spike right after you first share the link, followed by a gradual build.
Daily vs. Weekly View
Toggle between daily and weekly views depending on the timeframe you are analyzing:- Daily view: Best for short pre-save windows (1-2 weeks) or pinpointing specific promotional pushes.
- Weekly view: Best for longer campaigns (3+ weeks) or understanding overall trajectory.
Post-Release Trends
After release, the trend chart shifts to show stream clicks over time. This helps you see:- Day-one engagement (the initial spike)
- Sustained interest (do fans keep coming back?)
- The impact of post-release promotion (playlist adds, social media pushes, email campaigns)
CSV Export
For artists and teams who want to do deeper analysis or integrate with other tools, Fanaura offers CSV export for all pre-save data.What You Can Export
- Fan email addresses (for fans who provided them)
- Fan phone numbers (for fans who provided them)
- Pre-save platform selection
- Pre-save timestamp
- Location data (city, state, country)
- Any additional data collected via the data wrapper
How to Export
- Go to your release detail page.
- Look for the “Export” or “Download CSV” button in the analytics section.
- Click it to download a CSV file to your computer.
- Open in Excel, Google Sheets, or any spreadsheet tool.
Use Cases for CSV Exports
- Import into email marketing tools. Upload your pre-saver emails to Mailchimp, ConvertKit, or your preferred email platform.
- Import into ad platforms. Create custom audiences on Facebook/Instagram Ads or TikTok Ads using your fan email list.
- Data analysis. Build pivot tables, charts, and custom reports in Excel or Google Sheets.
- CRM integration. Import fan data into your team’s CRM or management tool.
Key Metrics at a Glance
At the top of every release detail page, you will see summary cards with your most important numbers:| Metric | What It Means |
|---|---|
| Total Presaves | The total number of fans who pre-saved across all platforms |
| Total Streams | Stream count (if connected to platform analytics) |
| Link Clicks | Total clicks on streaming links after release |
| Conversion Rate | Page views to presave conversion percentage |
Using Analytics to Improve Future Releases
Your analytics are not just vanity metrics — they are strategic intelligence. Here is how to use them:Compare Releases
Look at your conversion rates, total pre-saves, and platform breakdowns across multiple releases. Are your numbers trending up or down? What did you do differently for your highest-performing release?Identify Your Best Promotional Channels
When you see a spike in your trend chart, think about what you posted that day. Was it an Instagram Story? An email blast? A TikTok? Correlating spikes with promotional activity tells you which channels drive the most engagement.Plan Your Tour
Your location breakdown is a treasure trove for tour planning. Rank your cities by fan count and prioritize those for your next tour routing.Optimize Your Landing Page
If your conversion rate is below 10%, consider:- Better artwork
- Fewer data collection fields
- More compelling copy
- Sharing with warmer audiences
Common Questions
How soon do analytics update?
Analytics update in near real time. Pre-saves, page views, and clicks typically appear within seconds of happening.Can I see which individual fans pre-saved?
Yes. Your fan database (accessible from the Fans page) includes pre-save data. You can filter to see all fans who pre-saved a specific release.Do analytics cost extra?
No. All analytics are included in your Fanaura plan.Can I share my analytics with my team?
Currently, analytics are viewable by anyone logged into your Fanaura account. If you have team members with access, they can see the same data. CSV exports can be shared freely.Next Steps
- Managing Releases — Edit and optimize your releases after creation
- Pre-Save Campaigns — The full pre-save lifecycle
- Streaming Links — How auto link fetching works