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Documentation Index

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Pre-save campaigns are one of the most powerful tools in a modern artist’s release strategy. They let fans commit to saving your song to their library before it even drops — and Fanaura handles the entire process, from the fan-facing landing page to the automatic library save on release day.

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What Is a Pre-Save?

A pre-save is a commitment from a fan: “When this song comes out, add it to my library automatically.”
Here is why pre-saves matter:
  • Day-one streams. Fans who pre-save are far more likely to stream your song on release day. The track is already in their library — they do not have to search for it.
  • Algorithm boost. Spotify, Apple Music, and other platforms factor pre-saves and day-one engagement into their algorithmic playlist recommendations. More pre-saves = better chance of landing on algorithmic playlists like Discover Weekly and Release Radar.
  • Fan data. Every pre-save captures fan information (email, phone, location) that you own. This builds your direct fan database for future marketing.
  • Momentum. A pre-save campaign builds anticipation. Fans feel invested in your release before it drops.

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Setting Up a Pre-Save Campaign

A pre-save campaign is created automatically when you add a music asset with a future release date. Here is the setup flow:
1

Go to Assets > Music

Click ”+ Add Track” to start a new release.
2

Step 1 — Track Info

Enter your song title, upload artwork. A release with great artwork converts significantly better.
3

Step 2 — Codes

Add your ISRC if you have it (optional but recommended for automatic link fetching on release day).
4

Step 3 — Dates

This is where the pre-save campaign is configured.
  • Set your Pre-Save Open Date — when fans can start pre-saving.
  • Set your Release Date — when the song goes live and pre-saves are executed.
  • Choose your Timezone.
  • Select which platforms fans can pre-save on (Spotify, Apple Music, YouTube Music, Amazon Music, Tidal).
5

Create Release

Click “Create Release” and your pre-save campaign is live as soon as the pre-save open date arrives.

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Platform Selection

You choose which streaming platforms appear as pre-save options on your landing page. Here is what to know about each:
The most popular pre-save platform. When a fan clicks “Pre-Save on Spotify,” they are taken through an OAuth authorization flow — they log into their Spotify account and grant permission for Fanaura to save the track to their library on release day.This is a one-time authorization per fan. Once they have authorized, future pre-saves from your artist page do not require re-authorization.What happens on release day: Fanaura’s system automatically calls the Spotify API and adds your track to every fan’s Saved Songs library. The fan wakes up on release day with your song already in their library.
At minimum, always enable Spotify and Apple Music. These two platforms cover the vast majority of streaming fans. Add others based on where your audience listens.

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The Fan Experience

Here is exactly what a fan sees when they visit your pre-save page:

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The Landing Page

Your pre-save smart link opens a beautiful, mobile-optimized landing page featuring:
  • Your release artwork — large, centered, and eye-catching.
  • Your artist name and song title.
  • Platform buttons — one for each platform you enabled (Spotify, Apple Music, etc.). Each button is branded with the platform’s icon and colors.
  • A call-to-action encouraging the fan to pre-save.

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Data Collection

When a fan clicks a pre-save button, Fanaura collects their information with explicit consent. Depending on your data wrapper settings (configured in Assets > Settings), fans may be asked for:
  • Email address — For your email marketing list.
  • Phone number — For SMS campaigns.
  • Name — For personalized messaging.
Fans must actively opt in. Fanaura never collects data without consent, and all data collection complies with privacy regulations.

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The OAuth Flow (Spotify)

1

Fan Clicks Pre-Save

Fan clicks “Pre-Save on Spotify” on your landing page.
2

Spotify Login

A Spotify login window opens (if they are not already logged in).
3

Fan Authorizes

Fan authorizes Fanaura to access their Spotify account.
4

Confirmation

Fan is redirected back to your landing page with a confirmation: “Pre-Save Successful!”
5

Token Stored

Fanaura stores the fan’s authorization token securely. The fan’s Spotify credentials are never shared with Fanaura — only an authorization token that allows adding tracks to their library.

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Release Status Lifecycle

Every release moves through a series of statuses:
StatusDescription
DraftThe release has been created but is not yet visible to fans. Use this time to finalize artwork, add your ISRC, and get everything perfect.
AnnouncedYou have publicly announced the release. Your smart link page may show a teaser or “Coming Soon” state.
Pre-Save ActiveThe pre-save open date has arrived. Fans can now visit your smart link and pre-save on their preferred platform. This is the most active marketing phase — share your link everywhere.
ReleasedRelease day has arrived. Fanaura automatically executes pre-saves, switches your smart link, and fetches streaming links.
ArchivedThe release cycle is complete. Archived releases remain accessible but are moved out of your active view.

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What Happens on Release Day

Release day is when the magic happens. You do not need to do anything. This all happens automatically. You can focus on promoting your release while Fanaura handles the technical execution.
1

Midnight (Your Timezone)

Your release date and time arrive.
2

Pre-Save Execution

Fanaura’s system processes all pending pre-saves. For each fan who pre-saved:
  • Spotify: The track is added to their Saved Songs library via the Spotify API.
  • Apple Music: The track is pre-added to their library.
  • Other platforms: Similar automatic additions.
3

Smart Link Conversion

Your fan-facing landing page automatically switches from “Pre-Save” buttons to “Stream Now” buttons.
4

ISRC Link Search

Fanaura uses your ISRC to search Fanaura’s link resolution service and find streaming links across all platforms (Spotify, Apple Music, YouTube, Deezer, Tidal, Pandora, SoundCloud, Audiomack, and more).
5

Links Populate

Found streaming links are automatically added to your smart link page. Fans clicking “Stream Now” are taken directly to the track on their preferred platform.

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Pre-Save Analytics

Fanaura tracks every aspect of your pre-save campaign. You can view analytics from your release’s detail page.

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Presave Funnel

See the full conversion funnel:
  • Page Views — How many people visited your pre-save page.
  • Presave Clicks — How many clicked a platform button.
  • Presaves Completed — How many successfully authorized and pre-saved.
  • Conversion Rate — The percentage of page visitors who completed a pre-save.

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Platform Breakdown

See which platforms your fans prefer:
  • Percentage of pre-saves on Spotify vs. Apple Music vs. others.
  • Helps you understand where your audience listens.

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Location Data

See where your pre-savers are located:
  • City-level breakdown.
  • Useful for planning tour dates and regional marketing.

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Trend Charts

View pre-saves over time:
  • Daily or weekly view.
  • See spikes from social media posts, email blasts, or other promotional activity.

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Best Practices for Pre-Save Campaigns

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Timing

Open pre-saves 2-4 weeks before release. This gives fans enough time to discover and pre-save, but not so long that momentum fades.
Announce first, then open pre-saves. Build excitement with an announcement (teaser video, artwork reveal), then drop your pre-save link a day or two later.

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Promotion

  • Put your pre-save link everywhere. Instagram bio, TikTok bio, Twitter/X, Facebook, email signature, text messages. Every touchpoint should link to your pre-save.
  • Use Instagram Stories with a “Pre-Save” sticker. Stories with direct links drive massive pre-save conversions.
  • Send an email and/or SMS blast. If you have an existing fan list, send them the pre-save link directly.
  • Use Flow Builder. Set up an automated flow that sends a thank-you message to every fan who pre-saves, and a reminder on release day.

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Optimization

A/B test your artwork. If you have multiple artwork options, the one you use on your pre-save page matters. Go with the most eye-catching option.
Make it easy. The fewer steps between “seeing your link” and “pre-saving,” the better. Fanaura’s one-page flow is designed for maximum conversion.
Follow up. After a fan pre-saves, they are engaged. Use automations to keep the conversation going — share behind-the-scenes content, lyric previews, or exclusive updates before release day.

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Common Questions

It depends on your data wrapper settings. You control whether the data collection form appears and what fields are required. Some artists prefer to remove the data wrapper entirely to minimize friction, while others use it to build their contact list.
You can update your release date anytime from the release management page. All pending pre-saves will execute on the new date.
There is no universal number. For independent artists, even 100-500 pre-saves can meaningfully impact your day-one streams and algorithmic performance. Focus on percentage growth — aim to beat your last release’s pre-save count.
No. A pre-save adds the track to a fan’s library, but it does not count as a stream. The stream happens when the fan actually plays the track after release.

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Next Steps

Streaming Links

How auto link fetching works on release day.

Music Analytics

Deep dive into your release analytics.

Managing Releases

Editing dates, artwork, and settings after creation.