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Pre-save campaigns are one of the most powerful tools in a modern artist’s release strategy. They let fans commit to your upcoming release, capture owned fan data, and receive a release-day notification with a direct streaming link. Fanaura uses native notification pre-save, not Spotify OAuth library save.

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What Is a Pre-Save?

A pre-save is a commitment from a fan: “Notify me when this song comes out on my preferred platform.”
Here is why pre-saves matter:
  • Day-one streams. Fans who pre-save receive a direct link on release day and are far more likely to stream immediately.
  • Algorithm boost. Spotify, Apple Music, and other platforms factor pre-saves and day-one engagement into their algorithmic playlist recommendations. More pre-saves = better chance of landing on algorithmic playlists like Discover Weekly and Release Radar.
  • Fan data. Every pre-save captures fan information (email, phone, location) that you own. This builds your direct fan database for future marketing.
  • Momentum. A pre-save campaign builds anticipation. Fans feel invested in your release before it drops.

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Setting Up a Pre-Save Campaign

A pre-save campaign is created automatically when you add a music asset with a future release date. Here is the setup flow:
1

Go to Assets > Music

Click ”+ Add Track” to start a new release.
2

Step 1 — Track Info

Enter your song title, upload artwork. A release with great artwork converts significantly better.
3

Step 2 — Codes

Add your ISRC if you have it (optional but recommended for automatic link fetching on release day).
4

Step 3 — Dates

This is where the pre-save campaign is configured.
  • Set your Pre-Save Open Date — when fans can start pre-saving.
  • Set your Release Date — when the song goes live and pre-saves are executed.
  • Choose your Timezone.
  • Select which platforms fans can pre-save on (Spotify, Apple Music, YouTube Music, Amazon Music, Tidal).
5

Create Release

Click “Create Release” and your pre-save campaign is live as soon as the pre-save open date arrives.

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Platform Selection

You choose which streaming platforms appear as pre-save options on your landing page. Here is what to know about each:
The most popular platform selection. When a fan clicks Pre-Save on Spotify, Fanaura records a native pre-save with Spotify as their preferred platform. There is no Spotify OAuth and no automatic library save.What happens on release day: The fan receives an email or SMS with a direct Spotify link. Your presave page also converts to a stream page.
At minimum, always enable Spotify and Apple Music. These two platforms cover the vast majority of streaming fans. Add others based on where your audience listens.

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The Fan Experience

Here is exactly what a fan sees when they visit your pre-save page:

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The Landing Page

Your pre-save smart link opens a beautiful, mobile-optimized landing page featuring:
  • Your release artwork — large, centered, and eye-catching.
  • Your artist name and song title.
  • Platform buttons — one for each platform you enabled (Spotify, Apple Music, etc.). Each button is branded with the platform’s icon and colors.
  • A call-to-action encouraging the fan to pre-save.

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Data Collection

When a fan clicks a pre-save button, Fanaura collects their information with explicit consent. Depending on your data wrapper settings (configured in Assets > Settings), fans may be asked for:
  • Email address — For your email marketing list.
  • Phone number — For SMS campaigns.
  • Name — For personalized messaging.
Fans must actively opt in. Fanaura never collects data without consent, and all data collection complies with privacy regulations.

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Native notification pre-save flow

1

Fan authenticates

Fan completes the data wrapper signup (email, optional phone, consent) if they are new.
2

Fan selects a platform

Fan clicks a platform button (Spotify, Apple Music, etc.). Fanaura records the native pre-save internally.
3

Confirmation

Fan sees a success message. No third-party OAuth login is required for Spotify.
4

Release day

Fanaura sends the fan an email or SMS with a direct streaming link. The presave page converts to a stream page.

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Release Status Lifecycle

Every release moves through a series of statuses:

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What Happens on Release Day

Release day is when the magic happens. You do not need to do anything. This all happens automatically. You can focus on promoting your release while Fanaura handles the technical execution.
1

Midnight (Your Timezone)

Your release date and time arrive.
2

Release notifications

Fanaura sends each presaver an email or SMS with a direct streaming link for their preferred platform. This is native notification pre-save, not automatic library save via OAuth.
3

Smart Link Conversion

Your fan-facing landing page automatically switches from “Pre-Save” buttons to “Stream Now” buttons.
4

ISRC Link Search

Fanaura uses your ISRC to search Fanaura’s link resolution service and find streaming links across all platforms (Spotify, Apple Music, YouTube, Deezer, Tidal, Pandora, SoundCloud, Audiomack, and more).
5

Links Populate

Found streaming links are automatically added to your smart link page. Fans clicking “Stream Now” are taken directly to the track on their preferred platform.

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Pre-Save Analytics

Fanaura tracks every aspect of your pre-save campaign. You can view analytics from your release’s detail page.

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Presave Funnel

See the full conversion funnel:
  • Page Views — How many people visited your pre-save page.
  • Presave Clicks — How many clicked a platform button.
  • Presaves Completed — How many fans selected a platform and completed a native pre-save.
  • Conversion Rate — The percentage of page visitors who completed a pre-save.

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Platform Breakdown

See which platforms your fans prefer:
  • Percentage of pre-saves on Spotify vs. Apple Music vs. others.
  • Helps you understand where your audience listens.

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Location Data

See where your pre-savers are located:
  • City-level breakdown.
  • Useful for planning tour dates and regional marketing.

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Trend Charts

View pre-saves over time:
  • Daily or weekly view.
  • See spikes from social media posts, email blasts, or other promotional activity.

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Best Practices for Pre-Save Campaigns

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Timing

Open pre-saves 2-4 weeks before release. This gives fans enough time to discover and pre-save, but not so long that momentum fades.
Announce first, then open pre-saves. Build excitement with an announcement (teaser video, artwork reveal), then drop your pre-save link a day or two later.

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Promotion

  • Put your pre-save link everywhere. Instagram bio, TikTok bio, Twitter/X, Facebook, email signature, text messages. Every touchpoint should link to your pre-save.
  • Use Instagram Stories with a “Pre-Save” sticker. Stories with direct links drive massive pre-save conversions.
  • Send an email and/or SMS blast. If you have an existing fan list, send them the pre-save link directly.
  • Use Flow Builder. Set up an automated flow that sends a thank-you message to every fan who pre-saves, and a reminder on release day.

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Optimization

A/B test your artwork. If you have multiple artwork options, the one you use on your pre-save page matters. Go with the most eye-catching option.
Make it easy. The fewer steps between “seeing your link” and “pre-saving,” the better. Fanaura’s one-page flow is designed for maximum conversion.
Follow up. After a fan pre-saves, they are engaged. Use automations to keep the conversation going — share behind-the-scenes content, lyric previews, or exclusive updates before release day.

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Common Questions

It depends on your data wrapper settings. You control whether the data collection form appears and what fields are required. Some artists prefer to remove the data wrapper entirely to minimize friction, while others use it to build their contact list.
You can update your release date anytime from the release management page. All pending pre-saves will execute on the new date.
There is no universal number. For independent artists, even 100-500 pre-saves can meaningfully impact your day-one streams and algorithmic performance. Focus on percentage growth — aim to beat your last release’s pre-save count.
No. A pre-save records intent and triggers a release-day notification. The stream happens when the fan taps the link and plays the track after release.

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Next Steps

Streaming Links

How auto link fetching works on release day.

Music Analytics

Deep dive into your release analytics.

Managing Releases

Editing dates, artwork, and settings after creation.