Starting a New Tour
- Navigate to Assets from the sidebar.
- Click the Tours tab.
- Click the ”+ New Tour” button.
Tour Information
Tour Name (Required)
Enter the name of your tour. This is the headline fans see on your tour smart link page. Examples:- “The Midnight Highway Tour”
- “Summer 2026 North American Tour”
- “Homecoming — A Nashville Residency”
Tour Description
Write a description for your tour. This appears on your tour smart link page below the tour name. Use it to set the vibe, share what fans can expect, or provide important details. Example:“Two months, twenty cities, one unforgettable summer. From coast to coast, we are bringing the energy of the new album to a stage near you. VIP packages available for every show.”The description field supports merge tags — click the merge tags icon to insert dynamic content like your artist name, upcoming dates, or ticket links.
Tour Poster/Graphic
Upload your tour poster or promotional graphic:- Click the upload area or drag and drop an image file.
- Your poster appears on the tour smart link page as the hero image.
- Use high-resolution images (at least 1200px wide).
- Include tour dates on the poster if you have a designed graphic — but know that Fanaura also displays dates dynamically below the poster.
- Portrait-oriented posters (taller than wide) tend to look best on mobile.
Admission Type
Choose whether your tour is Paid or Free:- Paid: Tour dates include ticket prices, ticket links, and purchase buttons. This is the most common setting for ticketed concerts.
- Free: Tour dates do not show pricing. RSVP buttons replace ticket purchase buttons. Great for free shows, showcase events, festival sets, or community events.
Key Dates
Tours in Fanaura have three important dates that control the lifecycle and visibility of your tour page:Announcement Date
The date and time you plan to publicly announce the tour. Before this date, the tour page may not be visible to fans (depending on your visibility settings). Set both the date and time, and choose a timezone. Example: You might announce the tour on April 1 at 10:00 AM EST with a social media post that includes your tour smart link.Pre-Sale Date
The date and time pre-sale tickets go on sale. This is relevant if you are running a pre-sale (fan club, VIP, or early access ticketing). Set the start date and time, end date and time, and the timezone for pre-sale.On-Sale Date
The date and time general admission tickets go on sale to the public. This is when “Buy Tickets” buttons become active on your tour page. Set the date, time, and timezone.Tip: A common pattern is: Announce on Monday, pre-sale on Wednesday, general on-sale on Friday. This builds momentum through the week.
Pre-Sale Configuration
If you are running a pre-sale, expand the Pre-Sale Settings section:Enable Pre-Sale
Toggle this on to activate pre-sale functionality for your tour.Pre-Sale Link
Enter the URL where fans can purchase pre-sale tickets. This could be a Ticketmaster pre-sale page, an AXS link, or any ticketing platform URL.Pre-Sale Code
Enter the pre-sale code fans need to unlock pre-sale tickets. Common formats:- Fan club codes: “FANCLUBVIP”
- Artist name codes: “MIDNIGHT2026”
- Simple codes: “PRESALE”
Pre-Sale Button Label
Customize what the pre-sale button says on your tour page. The default is “RSVP” but you can change it to anything:- “Get Pre-Sale Tickets”
- “Fan Club Access”
- “Early Access”
- “RSVP for Pre-Sale”
On-Sale Button Label
Customize what the general on-sale button says. The default is “Buy Tickets” but you can change it to:- “Get Tickets”
- “Purchase Tickets”
- “Reserve Your Spot”
Visibility Settings
Control when your tour page becomes visible to the public:Visibility Date Type
Choose which date controls when your tour page goes live:- Announcement Date: The tour page becomes visible when your announcement date arrives. This is the most common choice — your announcement post and your live tour page go up at the same time.
- Pre-Sale Date: The tour page becomes visible when pre-sale starts. Use this if you want to keep the page hidden until tickets are actually available.
- On-Sale Date: The tour page becomes visible when general tickets go on sale.
Same as Announcement
If your announcement and pre-sale happen at the same time, check the “Same as Announcement” box to sync the dates automatically.Adding Events
The tour creation page includes an events section where you add your individual tour dates. Each event represents one show on one date at one venue. When you first open the tour builder, one blank event is ready for you. For details on filling out events, see Adding Events.Quick Event Actions
- Add Event: Click ”+ Add Event” to add another show date.
- Duplicate Event: Click the duplicate icon on any event to copy its details (useful when the venue or configuration is similar — just change the date and city).
- Delete Event: Click the trash icon to remove an event. You must have at least one event.
- Sort by Date: Click “Sort by Date” to automatically reorder events chronologically.
Support Artists
Add opening acts and support artists to your tour. This section is visible and open by default on the tour creation page. For full details, see Support Artists.Quick Add
- Click ”+ Add Support Artist”.
- Search by name using the Spotify search integration.
- Select the artist from the results.
- Fanaura auto-fills their photo and generates an AI-written bio.
- The support artist appears on your tour smart link page.
Saving Your Tour
Once you have filled in your tour details, events, and support artists:- Click the “Create Tour” (or “Save Tour”) button at the bottom of the page.
- Fanaura creates your tour, generates a smart link, and builds your fan-facing tour page.
- A success popup appears with your tour’s smart link URL, which you can copy immediately.
- You are taken to the tour management page where you can make further edits.
What Happens After Creation
Your tour is now live in your Assets list. Here is what fans see based on your date settings:| Tour Status | What Fans See |
|---|---|
| Before Announcement Date | Tour page is not visible (unless you set a different visibility date) |
| After Announcement, Before Pre-Sale | Tour dates visible, pre-sale countdown or “Coming Soon” for tickets |
| During Pre-Sale Period | Pre-sale button active with code entry |
| After On-Sale Date | ”Buy Tickets” buttons active for all dates |
| After All Shows Complete | Tour page remains accessible as an archive |
The Tour Smart Link Page
Your tour gets a beautiful, mobile-optimized smart link page that includes:- Tour poster/graphic as the hero image
- Tour name and description
- All tour dates listed chronologically with venue, city, and date
- Ticket buttons (pre-sale and/or on-sale, based on current date)
- RSVP options for fans to save specific dates
- Support artist cards with photos and bios
- Your artist branding consistent with your Fanaura profile
fanaura.com/your-artist-name/tour-slug
Quick Tips
- Add all dates at once if you can. Fans love seeing the full tour routing. It also helps with generating the embed widget for your website.
- Upload a custom tour poster. A well-designed poster makes your tour page look professional and shareable on social media.
- Set up pre-sale first. Giving fans early access builds loyalty and drives urgency. Even a 24-hour head start makes fans feel special.
- Use merge tags in your description. Dynamic content keeps your tour page fresh and personalized.
- Share the smart link everywhere. Your tour smart link is the single URL that shows all your dates, ticket links, and RSVPs in one place.
Next Steps
- Adding Events — Detailed guide to adding and configuring tour dates
- RSVPs and Ticket Comps — Fan RSVPs and complimentary tickets
- Support Artists — Adding and managing opening acts
- Embed Widget — Embed your tour dates on external websites