> ## Documentation Index
> Fetch the complete documentation index at: https://help.fanaura.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Launch Progress & Timeline
> Understand how Fanaura tracks your launch progress, calculates completion percentage, and displays milestone markers.
Every launch in Fanaura includes a visual progress bar that shows you exactly where you are in your campaign lifecycle. At a glance, you can see whether you are in the early buildup, at the big moment, or in the follow-through phase.
## How Progress Is Calculated
Your launch progress percentage is calculated based on a combination of **dates** and **fan activity data**. The system uses your key dates (announcement, presave/presale, release/onsale) to map out the timeline and determine where you are.
If you have set your launch dates, Fanaura calculates progress based on the current date relative to your milestones:
### Pre-Release / Pre-Sale Phase: 0% to 50%
This phase spans from your announcement date to the day before your release or on-sale date.
* **Day of announcement**: 0%
* **Midpoint of the pre-release window**: 25%
* **Day before release**: 50%
Progress advances linearly through this phase. If your announcement is 30 days before release, each day represents roughly 1.67% progress.
### Release / On-Sale Day: 60%
Release day is a significant milestone, so the progress bar jumps to 60% to mark the moment. This visual bump makes it immediately obvious that you have hit the big day.
### Post-Release / Post-Sale Phase: 75% to 100%
After release, progress continues advancing based on time elapsed, up to a maximum of 30 days:
* **Day after release**: 75%
* **15 days after release**: \~87%
* **30 days after release**: 100%
The 30-day cap reflects the typical marketing window after a release. Once you hit 100%, the launch is considered complete.
If you have not set dates for your launch, Fanaura falls back to calculating progress from fan completion data:
* **0% enrolled**: 0% progress
* **Some fans enrolled, most still active**: Progress scales with the ratio of completed fans to total enrolled fans
* **All enrolled fans completed**: 100% progress
This ensures launches always have meaningful progress tracking, even without hard dates. However, date-based progress gives you the most accurate and useful tracking, so set your dates as early as possible.
## The Progress Bar
The progress bar appears in two places:
1. **Launch card** on the Launches page — a compact bar showing overall completion
2. **Launch detail page header** — a larger, more detailed bar with milestone markers
### Milestone Markers
On the launch detail page, the progress bar includes small markers at key dates:
* **Announcement date marker** — Shows when the campaign was first announced
* **Presave / Presale date marker** — Shows when the presave or presale link went live
* **Release / On-Sale date marker** — Shows the big day
Hover over any marker to see the exact date. Markers that have passed appear filled in, while future markers appear as outlines.
### Color Coding
The progress bar fill color reflects the current stage:
* **Purple fill**: You are in the Pre-Release / Pre-Sale phase
* **Orange fill**: You are in the Release / On-Sale phase (or on release day)
* **Pink fill**: You are in the Post-Release / Post-Sale phase
## Stats Tracked
Below the progress bar on the launch detail page, you will find real-time stats:
The total number of unique fans enrolled in any flow within this launch. A fan in multiple flows is counted once.
Fans currently in the middle of a flow — enrolled and progressing through actions, delays, and conditions.
Fans who have reached the end of at least one flow in this launch.
The total number of flows attached to this launch across all cycle stages.
How many of those flows currently have their is\_active toggle turned on and are actively executing.
The percentage of enrolled fans who have completed at least one flow: (Fans Completed / Total Fans Entered) x 100.
A high completion rate means your flows are running smoothly and fans are making it all the way through. A low rate might indicate fans are dropping off — check your execution logs for issues.
## Reading the Timeline
Putting it all together, here is how to read your launch progress:
| Progress | What It Means |
| -------- | -------------------------------------------------------------- |
| 0-10% | Campaign just started, early Pre-Release phase |
| 10-25% | Building momentum, fans are presaving or signing up |
| 25-50% | Deep in Pre-Release, anticipation is at its peak |
| 60% | Release day — the big moment |
| 75% | First week of Post-Release, riding the wave |
| 87% | Two weeks out, sustained engagement flows are doing their work |
| 100% | Campaign complete, 30+ days since release |
## Updating Progress
Progress recalculates automatically based on:
* **Date changes**: If you update your release date, the progress bar adjusts immediately
* **Fan activity**: As fans enroll and complete flows, the stats update in real time
* **Stage transitions**: When you cross from one stage to the next, the progress bar and color update
You do not need to do anything manually — Fanaura handles all the math. Just set your dates and let the system track everything for you.
## Tips and Best Practices
**Watch your completion rate.** If it drops below 70%, investigate your flows for issues such as broken conditions, expired Instagram windows, or undelivered SMS.
* **Set dates as early as possible**: Date-based progress gives you the most accurate and useful tracking
* **Use Post-Release flows**: Many launches stall at 60% because there are no Post-Release flows. Build them out to push toward 100%
* **Compare across launches**: Your completed launches show final stats, giving you benchmarks for future campaigns
* **Do not stress about hitting 100%**: Some launches naturally wind down before the 30-day Post-Release window closes, and that is perfectly fine
## What Happens Next
Progress tracking keeps you informed, but the Active Triggers Overview helps you manage what is actually running. Learn about it in [Active Triggers](/launches/active-triggers).