> ## Documentation Index
> Fetch the complete documentation index at: https://help.fanaura.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Multi-Asset Campaigns

> Learn how to bundle multiple assets — music, tours, and merch — into a single coordinated launch campaign.

Sometimes a release is bigger than a single asset. You are not just dropping an album — you are dropping the album, announcing a tour, and releasing exclusive merch all at once. That is what multi-asset campaigns are for.

## What Is a Multi-Asset Campaign?

A multi-asset campaign is a single launch that contains **two or more assets**. Instead of creating separate launches for your album, your tour, and your merch drop, you bundle them into one coordinated campaign.

<CardGroup cols={2}>
  <Card title="One Command Center" icon="tower-broadcast">
    Manage your entire release cycle from a single launch page.
  </Card>

  <Card title="Cross-Asset Automation" icon="arrows-rotate">
    A fan who presaves the album can automatically get tour date info.
  </Card>

  <Card title="Unified Fan Tracking" icon="users">
    See which fans engaged with which parts of the campaign.
  </Card>

  <Card title="Cleaner Organization" icon="folder-open">
    Fewer launches to manage means less clutter and more focus.
  </Card>
</CardGroup>

## Recognizing a Campaign

Multi-asset launches display a **Campaign badge** on their launch card, so you can distinguish them from single-asset launches at a glance on the Launches page.

## The Primary Asset

Every campaign has a **primary asset** — the featured item displayed on the launch card. This is typically the most important piece of the release. For example:

* An album campaign might have the album as the primary asset, with tour dates and merch as secondary
* A tour campaign might have the headlining tour as primary, with a supporting single and VIP merch packages as secondary

<Info>The primary asset's artwork and title appear on the launch card. You can change which asset is primary at any time by reordering assets in the asset panel.</Info>

## Creating a Multi-Asset Campaign

<Tabs>
  <Tab title="During Launch Creation">
    <Steps>
      <Step title="Create Your Launch">
        Create a new launch and select your first asset as usual.
      </Step>

      <Step title="Add Another Asset">
        After selecting your asset, click **"Add Another Asset"**.
      </Step>

      <Step title="Search and Select">
        Search for and select additional assets. You can mix asset types — add a music release, a tour, and merch products all in the same campaign.
      </Step>

      <Step title="Finish Setup">
        Set dates, name your launch, and create.
      </Step>
    </Steps>
  </Tab>

  <Tab title="After Launch Creation">
    Already have a launch with one asset? You can upgrade it to a campaign:

    <Steps>
      <Step title="Open the Launch">
        Open the launch detail page.
      </Step>

      <Step title="Add an Asset">
        Click **"Add Asset"** in the asset panel.
      </Step>

      <Step title="Select and Confirm">
        Search for and select the additional asset. The launch automatically becomes a campaign and gets the Campaign badge.
      </Step>
    </Steps>
  </Tab>
</Tabs>

## Managing Campaign Assets

### Reordering Assets

Assets appear in a specific order within your campaign. The first asset is the primary (shown on the launch card). To reorder:

1. Open the launch detail page
2. In the asset panel, **drag and drop** assets to rearrange them
3. The first position becomes the new primary asset

### Individual Asset Tracking

Each asset within a campaign tracks its own metrics independently:

* **Fans entered** — How many fans engaged with flows related to this specific asset
* **Flows completed** — How many fans finished automation flows tied to this asset
* **Interactions** — Click-throughs, opens, replies, and other engagement metrics

<Tip>Compare performance across assets to see what resonates most. Did more fans engage with the album flows or the tour flows? The data is right there on each asset card.</Tip>

### Removing an Asset

To remove an asset from a campaign:

1. Open the launch detail page
2. In the asset panel, click the **three-dot menu** on the asset you want to remove
3. Select **"Remove from Campaign"**
4. Confirm the removal

<Note>Removing an asset does not delete the asset itself — it just detaches it from this campaign. Any flows specifically tied to that asset's triggers will need to be updated or removed.</Note>

## Campaign Use Cases

<AccordionGroup>
  <Accordion title="The Full Album Cycle">
    **Scenario**: You are releasing a new album with a supporting tour and exclusive vinyl.

    **Campaign structure**:

    * **Primary asset**: The album
    * **Secondary assets**: 15-city tour, limited edition vinyl

    **Flows by stage**:

    * **Pre-Release**: Presave email sequence (album), tour announcement SMS (tour), vinyl teaser IG DM (merch)
    * **Release**: "Album is live!" email (album), "Tickets on sale!" SMS (tour), "Vinyl ships today!" email (merch)
    * **Post-Release**: Playlist pitch email (album), pre-show texts (tour), review request (merch)
  </Accordion>

  <Accordion title="The Coordinated Drop">
    **Scenario**: You are dropping a single alongside a limited merch collection.

    **Campaign structure**:

    * **Primary asset**: The single
    * **Secondary asset**: Merch collection (hoodie, tee, poster bundle)

    **Flows**:

    * Fan presaves the single, which triggers an exclusive early-access link to the merch
    * Fan purchases merch, which triggers a thank-you DM with a snippet of the unreleased single
    * On release day, all fans in the campaign get a unified "everything is live" email
  </Accordion>

  <Accordion title="The Festival Campaign">
    **Scenario**: You are playing three major festivals this summer and want to promote them together.

    **Campaign structure**:

    * **Primary asset**: Your headlining festival slot
    * **Secondary assets**: Two supporting festival appearances

    **Flows**:

    * RSVP collection for each festival (separate flows per asset)
    * Unified "Festival season starts this weekend!" SMS blast
    * Post-show thank-you sequences per event
  </Accordion>
</AccordionGroup>

## Cross-Asset Automation

One of the most powerful features of campaigns is the ability to create flows that reference multiple assets. For example:

* A condition node checks if a fan presaved the album. If yes, send tour dates. If no, send a presave reminder.
* A fan who buys a concert ticket gets automatically enrolled in a merch discount flow.
* A Go-to-Flow action moves fans from the album presave flow into the tour announcement flow.

<Info>This cross-pollination turns individual release moments into a cohesive fan experience. Instead of siloed campaigns, your fans get a unified journey across all your releases.</Info>

## Tips and Best Practices

<Tip>**Start with the primary.** Choose the asset that is most important to your campaign's success as the primary — it sets the tone for the entire launch.</Tip>

* **Do not overload**: Two to four assets per campaign is the sweet spot. More than that can get confusing to manage
* **Use cross-asset flows**: The real power of campaigns is connecting the dots between assets
* **Track per-asset metrics**: Compare which assets drive the most engagement to inform future campaigns
* **Name campaigns clearly**: "Summer 2026 — Album + Tour + Merch" tells you exactly what is inside

## What Happens Next

With your multi-asset campaign set up, each asset contributes to the overall launch progress. Learn how progress is calculated in [Launch Progress & Timeline](/launches/progress).